Nishimatsuya 'ELFINDOLL' Summer Clothing New TVCM Airing April 2! Maintaining Low Prices from Last Year

Nishimatsuya Chain Co., Ltd. (Himeji City, Hyogo Prefecture; President and Representative Director: Koichi Omura) will begin airing new TV commercials for its private brand 'ELFINDOLL' starting April 2.

In these TV commercials, we express the charm of 'ELFINDOLL'—which focuses on 'price,' 'material,' 'quality,' and 'design' to color children's daily lives joyfully and richly—from two different perspectives.

About the Baby 'Pattern' Edition This edition focuses on short-sleeved T-shirts and leggings in baby sizes (80-95cm). We offer these at 359 yen (394 yen including tax), a price unchanged from last year. Through a variety of colors, shapes, and patterns, we convey the appeal of Elfindoll as 'clothes that are just right in every way' for children. The fun video features flowers and dinosaurs depicted on the T-shirts jumping out to play with the children. The filming was always lively, with staff calling out the children's names and playing their favorite music.

About the Toddler 'Bus' Edition This edition features T-shirts, half pants, and culottes—must-have summer items for energetic toddler-sized children (100-130cm). We have also maintained the price from last year for these items, offering them at 389 yen (427 yen including tax). While being affordable, they offer the value of being 'just right clothes' for children that are smart and cute, unfolding on the runway of a school bus...