Nishimatsuya Chain Co., Ltd. (Himeji City, Hyogo Prefecture, President & CEO: Koichi Omura) announced the publication of a tie-up article on the web content of "Nico☆Puchi" (Shinchosha), Japan's number one fashion magazine for elementary school students, on April 10.

Background of Tie-up: Nishimatsuya offers a wide range of items for children as they grow, from baby to kids and school sizes. With the desire to propose more enjoyable and trend-setting coordinates to elementary school girls who are beginning to take an interest in fashion, they have collaborated with the highly popular magazine "Nico☆Puchi" to introduce summer items in school sizes.

Key Points of the Web Article: The tie-up article features models from "Nico☆Puchi" wearing Nishimatsuya's summer items, showcasing the latest coordinates suitable for both school and outings.

1. Various Styles! Latest Outfits You'll Want to Wear Now: To ensure everyone can find their favorite look, items in various styles such as casual, sporty, elegant, and girly are introduced.

2. Easy and Stylish! Dresses & Setups: Items that make dressing up easy, such as one-piece dresses that make a statement with a single piece, and setups that create a stylish look without needing to think about combinations, are featured.

3. Boys Models Also Appear!: Nishimatsuya offers boys' items up to size 160cm, just like their girls' items. Pay attention to the recommended summer items worn by boys' models in a refreshing style.

4. Unbeatable Affordable Prices!: All coordinates are reasonably priced at ¥2,000 (tax included) or less for tops and bottoms combined. It's also recommended to try new styles that differ from your "usual style."

Web Article Overview: Title: [Nishimatsuya's 15 Summer Coordinate Ideas] Perfect for School, Outdoors, and Travel! Latest Summer Clothes for Elementary School Girls & Boys Publication Date: April 10, 2026 (Friday) Publication Page: Nico☆Puchi Net (https://www.nicopuchi.jp/) https://www.nicopuchi.jp/article/detail/41679 Models: Rina Aoi, Tsumugi Sasaki, Yuto Kurihara, Rensuke Tsunoda

Nishimatsuya's official website also features a special page for the "School Size Summer Collection" with different photos from the tie-up article. https://www.24028.jp/school

Inquiries regarding this release to media: Nishimatsuya Chain Co., Ltd. Sales Promotion & Brand Strategy Division E-Mail: [email protected]

FACT BOX

  • Source: PR TIMES
  • Category: campaign