Collaboration Campaign with "Dragon Quest" Underway! Receive an Original Clear File with Purchase of Eligible Products!

B-R Thirty-One Ice Cream Co., Ltd. (Location: 3-1-1 Kami-Osaki, Shinagawa-ku, Tokyo / Chairman, President, and CEO: John Kim; Tokyo Stock Exchange (Standard Market): 2268) is currently holding a collaboration campaign with the highly popular role-playing game "Dragon Quest" from Monday, June 1, 2026, to Tuesday, June 30, 2026.

In addition to a surprising new flavor that expresses the world of "Dragon Quest," we are offering a lineup of limited-edition collaboration design sundaes and ice cream cakes, which are being well-received by customers of all ages.

Starting Monday, June 15, as an additional initiative for the campaign, we will be presenting original clear files with "Dragon Quest" collaboration designs to customers who purchase eligible products.

Original Goods Present for the "Dragon Quest" Collaboration Campaign Only

Monday, June 15 - Sunday, June 21: Limited Quantity "Writable" Clear File Present!

From Monday, June 15 to Sunday, June 21, customers who purchase "Slimes Have Appeared!" Ice Cream Cake, Variety Box (4, 6, 8, or 12 cups), or 31 Patisserie will receive an original "writable clear file."

The clear file, designed like the "Adventure Log" used to record game progress, features a memo function that can be written on repeatedly with a pencil. Please consider it for Father's Day as well.

*Offer valid while supplies last.

Eligible Products

Variety Box

4 cups: Regular ¥1,680 / Small ¥1,360

6 cups: Regular ¥2,310 / Small ¥1,870

8 cups: Regular ¥2,940 / Small ¥2,380

12 cups: Regular ¥4,200 / Small ¥3,400

"Slimes Have Appeared!" Ice Cream Cake (¥4,300)

31 Patisserie (¥2,500 each)

"Dragon Quest" Collaboration Campaign Underway

We are currently running a collaboration campaign with "Dragon Quest," the highly popular role-playing game celebrating its 40th anniversary this year. In addition to surprising new flavors that capture the world of "Dragon Quest," we are selling attractive limited-edition products such as collaboration-designed sundaes and ice cream cakes.

Campaign Period:

Monday, June 1, 2026 - Tuesday, June 30, 2026 *All products are available while supplies last.

Campaign Special Site URL: https://www.br31.jp/contents/topics/260601_02.html

About "Dragon Quest"

The "Dragon Quest" series is a representative Japanese role-playing game (RPG) where players become the protagonist and unravel a grand adventure story to defeat the demon king threatening the world.

While maintaining the consistent, classic RPG worldview from its first title released for the Family Computer in 1986 to "Dragon Quest XI: Echoes of an Elusive Age" released in 2017, the "Dragon Quest" series also challenges itself to create new ways of playing using technologies suited to each era, such as adopting 3D maps, utilizing the "StreetPass" function via wireless communication, and supporting online and cloud play.

Furthermore, in addition to I-XI, over 100 titles have been released, including the "Dragon Quest Monsters" series, which specializes in monster training and battles, and the "Dragon Quest Heroes" series, an action RPG where characters are freely controlled with realistic graphics. The series has achieved over 97 million cumulative units shipped and downloaded worldwide.

Official HP: https://www.dragonquest.jp/

The Baskin-Robbins brand is the world's largest chain of ice cream specialty shops, with over 7,700 stores in 52 countries.

We offer 31 flavors of ice cream, chosen from over 1,400 original flavors to match the season, at our stores.

Since our founding, we have upheld the philosophy of "We make people happy.®",

and our motto is to deliver happiness to our customers through ice cream.