Bridging Taiwanese camping enthusiasts to Japan's regional outdoor facilities: 37degrees Entertainment and Camping Joshi partner to launch 'Cross-border Camping Produce' project

37degrees Entertainment (Headquarters: Fukuoka City, Fukuoka Prefecture; Representative: Liao Ming-Liang), aiming to bridge the entertainment cultures of Taiwan and Japan, has partnered with Camping Joshi (Headquarters: Fukuoka City, Fukuoka Prefecture; Representative: Karen Hashimoto), which supports outdoor facilities nationwide, to launch the 'Cross-border Camping Produce' project. The initiative aims to directly attract Taiwanese tourists to campsites and outdoor facilities throughout Japan.

This project creates a new trend in regional revitalization and inbound tourism by combining the influential power of proprietary video media for Taiwan with the support system of Camping Joshi, which possesses extensive knowledge of the domestic industry.

[Background: Why is there such a frenzy for 'Japanese camping' in Taiwan?] While inbound tourism to Japan is surging and overtourism in urban areas has become a social issue, the interests of Taiwanese travelers are shifting toward 'deep and local Japan.' Compared to the hot and humid climate of Taiwan, camping in Japan is gaining attention as a luxury experience where one can enjoy 'distinct four seasons.'

Furthermore, due to high-quality Japanese outdoor gear and safety, the trend is shifting toward 'stays and experiences in the great outdoors.' The key is to solve the issue of 'improving weekday occupancy rates' at Japanese local campsites by harnessing the enthusiasm of Taiwanese campers.

[Project Uniqueness and Partnership] 1. 'Cross-border Entertainment Produce' by Former Taiwan TV Industry Professionals Representative Leo personally directs the projects. By broadcasting directly through their own channels, they offer a clear alternative to traditional PR videos. 2. Complete Domestic Support by Camping Joshi Camping Joshi, with a track record of consulting for over 100 facilities nationwide, provides support. Facilities can accept Taiwanese campers with peace of mind using only Japanese.

[First Project Results] Taiwanese YouTuber 'KIRIN,' with approximately 85,000 subscribers, was invited. Videos of her staying at Kominato Garden Camp (Munakata City, Fukuoka Prefecture) and Snow Peak Aburayama Fukuoka Camp Field (Fukuoka City, Fukuoka Prefecture) have surpassed 21,000 views since release.

[Future Outlook] 37degrees Entertainment Representative Liao Ming-Liang stated, 'We aim to realize a future where inbound travelers and regional businesses coexist, leading to profound revitalization of local areas.'