3Films Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Noriko Tsuji) has released 'Noriren,' a consumer-oriented service for a new concept car rental booking portal site that solves the user problem of "too many plans making comparison difficult" in car rental bookings. It revamps traditional complex plan displays, offering a "time performance (Taipa) oriented" booking experience where users can choose seamlessly based only on vehicle type and price.

Background of Development: Solving the "Information Overload" in Car Rental Bookings

Currently, when using a rental car for travel or business trips, many comparison sites display unique names such as "○○ Plan" or "○○ Discount" from various companies, requiring a significant amount of time to determine which is the most advantageous. 'Noriren' aims to eliminate this "stress of choosing" by building a platform that allows comparison based only on the most essential information: "price" and "vehicle type."

Six Innovative Points of 'Noriren'

1. Simple comparison by price per vehicle type Displays by vehicle type, such as "kei car" and "standard passenger car." Pure price comparison is possible without being confused by complicated plan names.

2. User reviews from actual users are posted Users can check the quality of service and response that cannot be understood from price alone, preventing failures in choosing a rental car.

3. Instantly know "which is the cheapest?" There is no need to repeatedly compare similar plans. A UI (user interface) that allows immediate identification of price differences is adopted, enabling instant identification of the lowest price.

4. "Taipa" design that doesn't take time for comparison We pursued simple operability that allows quick booking completion even during busy times before travel or business trips. We achieved booking completion in the shortest steps.

5. Eliminating unnecessary information

FACT BOX

  • Source: PR TIMES
  • Category: New Product