[Ehime/Iyo City] Beach Volleyball Tournament Held at Goshikihama, 23 Teams and 99 Participants

The fitness brand 'P・SPO,' operated by Sanfuku Holdings Co., Ltd. (based in Matsuyama City, Ehime Prefecture), and 'B-SPORT EHIME,' an organization promoting beach sports in Ehime, co-hosted the '3rd Beach Volleyball Tournament' at Goshikihama Beach Park in Iyo City, Ehime, on May 10, 2026.

This event aims to promote beach sports culture within Ehime Prefecture, disseminate the appeal of Goshikihama, and foster regional exchanges.

Held at Goshikihama with approximately 100 participants

At Goshikihama Beach Park, participants ranging from beginners to experienced players enjoyed an open seaside space.

The tournament format allowed non-members to participate as long as one P・SPO member was present. From this event, a championship trophy was introduced to further boost the excitement of the ongoing event series.

Kitchen trucks also served attendees

On the day of the event, kitchen trucks such as 'PONJEE POP' and 'Ken-san to ko.' set up shop, selling croffles, smoothies, and fried rice, creating an atmosphere that allowed people to enjoy both sports and the seaside experience.

Beach clean-up activity conducted

In addition to the tournament, participants conducted a beach clean-up. Beyond enjoying sports, participants worked together on cleaning, contributing to raising awareness for regional environmental preservation.

Promoting beach sports culture in Ehime

In addition to gym management, P・SPO continuously hosts regional exchange events through sports. Moving forward, the company plans to hold beach sports events and regional exchange projects in areas like Goshikihama across Ehime Prefecture to promote seaside culture and sports.

Event Overview

Event Name: 3rd P・SPO × B-SPORT EHIME Co-hosted 'Beach Volleyball Tournament' Date: Sunday, May 10, 2026 Venue: Goshikihama Beach Park Beach Volleyball Court (Iyo City, Ehime Prefecture) Participants: 23 teams, 99 people Format: 4-player mixed-gender teams