Partnership

Third Planet and Iwakuni City, Yamaguchi Prefecture, Sign Comprehensive Collaboration Agreement: Launch of the 6th Phase of the 'Hometown Yamaguchi Gurun Gurun Monogatari' Support Project

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jul 14, 2026 8:30 PM ・ Updated Jul 15, 2026 3:00 AM ・ 8 min read ・ Source: PR TIMES

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Third Planet and Iwakuni City, Yamaguchi Prefecture, Sign Comprehensive Collaboration Agreement: Launch of the 6th Phase of the 'Hometown Yamaguchi Gurun Gurun Monogatari' Support Project — Image: PR TIMES

⚡ Key Points

Third Planet Co., Ltd.
has signed a comprehensive collaboration agreement with Iwakuni City, Yamaguchi Prefecture, launching the 6th phase of its hometown support initiative 'Hometown Yamaguchi Gurun Gurun Monogatari' on July 21, 2026.
The project aims to revitalize the region through tourism promotion, local product development, and settlement support.

Third Planet Co., Ltd. has signed a comprehensive collaboration agreement with Iwakuni City, Yamaguchi Prefecture, launching the 6th phase of its hometown support initiative 'Hometown Yamaguchi Gurun Gurun Monogatari' on July 21, 2026. The project aims to revitalize the region through tourism promotion, local product development, and settlement support.

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000083.000062298.html Distributor: PR TIMES
Published: Jul 14, 2026

Third Planet Co., Ltd. (Headquarters: Shunan City, Yamaguchi Prefecture; President and CEO: Kazuo Shino; hereinafter 'the Company') has signed a comprehensive collaboration agreement with Iwakuni City, Yamaguchi Prefecture (Mayor: Yoshihiko Fukuda) on Tuesday, July 21, 2026, launching the 6th phase of the hometown support initiative 'Hometown Yamaguchi Gurun Gurun Monogatari' aimed at regional revitalization.

[Collaboration Items under the Comprehensive Agreement for Regional Revitalization with Iwakuni City]

(1) Promotion of city branding and promotion

(2) Tourism promotion

(3) Promotion of migration and settlement

(4) Promotion of local specialty products

(5) Enhancement of public relations and promotional capabilities

[Signing Ceremony of the Comprehensive Collaboration Agreement]

〇 Date and Time: Tuesday, July 21, 2026, 15:00–15:30 (planned)

〇 Venue: Plenary Meeting Room, 6th Floor, Iwakuni City Hall 1-14-51 Imazu-cho, Iwakuni City, Yamaguchi Prefecture 740-8585

〇 Attendees: Mayor of Iwakuni City, Yoshihiko Fukuda

Director of the Comprehensive Policy Department, Keiichi Matsuo

Director of the Industrial Promotion Department, Seijiro Ueda

Atsushi Kodama, Chairman of the Board, Third Planet Co., Ltd.

Ryoichi Ishii, Director, Third Planet Co., Ltd.

Fumihiko Yoshida, President and CEO, Toei Communications Co., Ltd.

※ For inquiries regarding the signing ceremony, please contact the following:

Planning and Coordination Section, Policy Planning Division, Comprehensive Policy Department, Iwakuni City

Contact: Fuko, Ochinaka

TEL: (0827) 29-5013

[About 'Hometown Yamaguchi Gurun Gurun Monogatari']

Atsushi Kodama, Chairman of the Board of Third Planet, is a native of Yamaguchi Prefecture. The company was born and raised in Yamaguchi, and has since expanded nationwide. With heartfelt gratitude toward its hometown, the company began contemplating how it could give back and support local municipalities. This reflection led to the launch of 'Hometown Yamaguchi Gurun Gurun Monogatari' in 2025.

・December 15, 2025: Signed a 'City Promotion Agreement' with Kudamatsu City

・February 14, 2026: Opened the 'Gurun Gurun Star Plaza Capsule Toy Shopping Street' at Kudamatsu Town Center Star Plaza. Features crane games and capsule toy corner for 'Kudamaru' (※Photo)

・March 13, 2026: Signed a 'City Promotion Collaboration Agreement' with Ube City

・March 28, 2026: Opened the 'Gurun Gurun Yamaguchi Ube Airport Capsule Toy Shopping Street' at Yamaguchi Ube Airport (※Photo)

・April 15, 2026: Signed a comprehensive collaboration agreement with Shunan City

・April 18, 2026: Opened the 'Gurun Gurun Iwakuni Kintai Bridge Airport Capsule Toy Shopping Street' at Iwakuni Kintai Bridge Airport (※Photo)

・April 24, 2026: Signed a comprehensive collaboration agreement with Yamaguchi City. Unveiling event held at Yuda Onsen Konkon Park

・July 21, 2026: Scheduled to sign a comprehensive collaboration agreement with Iwakuni City

▲Gurun Gurun Iwakuni Kintai Bridge Airport Capsule Toy Shopping Street▲Gurun Gurun Iwakuni Kintai Bridge Airport Capsule Toy Shopping Street

▲Gurun Gurun Yamaguchi Ube Airport Capsule Toy Shopping Street▲Kudamatsu City's official mascot character 'Kudamaru' corner

[Future Initiatives]

Planned opening of a 'Gurun Gurun Capsule Toy Shopping Street' in Shunan City around summer 2026

Planning development, production, and sales of merchandise featuring 'Kudamaru' (Kudamatsu City), 'Chokokun' (Ube City), 'Sorappi' (Iwakuni Kintai Bridge Airport), 'Yuta & Yuko' (Yuda Onsen Konkon Park), and others

Currently preparing collaborations with each city

[Related URLs]

Hometown Yamaguchi Gacha Official Website: https://gurungurun-yamaguchi.com/

Third Planet Official Website: https://3rd-planet.jp/

FACT BOX

Source: PR TIMES
Category: Partnership

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jul 14, 2026 8:30 PM — Distributor PR TIMES
Collected　Jul 14, 2026 11:52 AM
AI structured & analyzed　Jul 15, 2026 3:00 AM
Desk-reviewed & published　Jul 14, 2026 8:30 PM

FAQ

What are the main points of the agreement between Third Planet and Iwakuni City?

Collaboration in five areas: city promotion, tourism, settlement promotion, local products, and PR enhancement.

Where are the 'Gurun Gurun' capsule toy shopping streets located?

Located at Iwakuni Kintai Bridge Airport, Yamaguchi Ube Airport, and Star Plaza in Kudamatsu. A new store is planned in Shunan City by summer 2026.

Who initiated this project?

Atsushi Kodama, Chairman of Third Planet, a native of Yamaguchi, launched it to give back to his hometown.

Where can I buy the merchandise?

Available at capsule toy stores and the official online shop. Check the website for details.

Are there any future plans?

Yes, including expansion to Shunan City and new partnerships with other municipalities.

Cite this article — HOW TO CITE

Washin AI News Desk“Third Planet and Iwakuni City, Yamaguchi Prefecture, Sign Comprehensive Collaboration Agreement: Launch of the 6th Phase of the 'Hometown Yamaguchi Gurun Gurun Monogatari' Support Project”AI News by Washin Village（和心村）, Jul 14, 2026. https://aeo.idaeo.ai/ai/3rd-planet-jp/en/news/2026-07-14-%E3%82%B5%E3%83%BC%E3%83%89%E3%83%97%E3%83%A9%E3%83%8D%E3%83%83%E3%83%88%E3%81%A8%E5%B1%B1%E5%8F%A3%E7%9C%8C%E5%B2%A9%E5%9B%BD%E5%B8%82%E3%81%8C%E5%8C%85%E6%8B%AC%E9%80%A3%E6%90%BA%E5%8D%94%E5%AE%9A%E3%82%92%E7%B7%A0%E7%B5%90%E3%81%B5%E3%82%8B%E3%81%95%E3%81%A8%E5%BF%9C%E6%8F%B4%E4%BC%81%E7%94%BB-%E3%81%B5%E3%82%8B%E3%81%95%E3%81%A8%E5%B1%B1%E5%8F%A3

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