90 English Launches Taxi Advertisements Featuring PIVOT Video with Over 300,000 Views

90 Inc., headquartered in Shibuya, Tokyo, operates the English coaching service "90 English." A digest version of their appearance on the business video media "PIVOT" program "&SKILL SET" will be broadcast as taxi video advertisements starting April 13, 2026. The original "PIVOT" video, released in November 2025, received over 300,000 views. The advertisement aims to reach business professionals who may not be exposed to digital advertising. The advertisement content focuses on three themes: the importance of pronunciation (using the "throat pronunciation" method based on motor theory), the benefits of learning English in Japan (logical explanations for Japanese-specific difficulties by bilingual coaches), and ease of continuation (weekly 3x30-minute lessons plus daily feedback). Taxi advertisement broadcast period: April 13, 2026 (Monday) to April 19, 2026 (Sunday). Broadcast areas include Tokyo 23 wards, Musashino City, Mitaka City, and parts of Yokohama City and Saitama City. A viewer-exclusive benefit offers a one-month extension (worth 110,000 JPY) for the standard 6-month, 660,000 JPY (tax included) program. "90 English" is an eligible course for the Ministry of Health, Labour and Welfare's educational training benefit system, allowing up to 100,000 JPY in benefits from Hello Work if conditions are met. This benefit can be combined with the viewer-exclusive offer. "PIVOT" is a business video media operated by PIVOT Inc., led by Norihiko Sasaki (former NewsPicks editor-in-chief). Its YouTube channel has over 3.8 million subscribers and was ranked 2nd in Google's 2024 YouTube annual ranking for "Top Subscriber Growth Creators in Japan."