A-Stage, a company dedicated to proposing rich lifestyles through designer appliances, announced that its wellness brand Re・De's hair straightener, 'Re・De Hair Straight - Smooth,' was selected as the 'Best Buy' and ranked first in the 'Latest Straight Iron Ranking' feature of 'LDK the Beauty' magazine's July 2026 issue.

The magazine highly rated the product for its ease of operation with light pressure, its effectiveness in straightening hair, and the soft, glossy finish it provides. This achievement highlights the company's product design, which transforms daily styling from a 'chore' into a 'pleasant part of getting ready,' proving its strong presence in the competitive beauty appliance market.

Product Features 1. Outstanding Finish: Achieves a cohesive, glossy finish that mimics salon care. 2. Stress-free Operability: Features an ergonomic, curved design that reduces fatigue even for long hair, along with a rapid 38-second heat-up time. 3. Optimized Pressure: Designed to maintain constant pressure to the tips, enabling time-efficient styling.

Despite its price point of 15,800 yen (tax included), the product secured the top rating among seven products tested in a comparative study.

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Products / services: Re・De Hair Straight - Smooth / Re・De Hairdry+