[New Latest Tourist Experience Event Opens in Kumamoto City, Kumamoto Prefecture!!] "Kumamon Dungeon," an Experiential Tourism Content Utilizing XR Technology x Tourism with Kumamoto Prefecture's Popular Character "Kumamon," to be Held from July 1st (Wed)!

Key Visual for "Kumamon Dungeon"

ABAL Inc. (Headquarters: Meguro-ku, Tokyo; Representative Director & CEO: Ryoya Osoyama), which aims to create next-generation theme parks centered on XR technology, in collaboration with Kumamoto Prefecture (Governor: Kei Kimura) and JTB Corp. (Headquarters: Minato-ku, Tokyo; Representative Director, President & CEO: Eijiro Yamakita), will hold "Kumamon Dungeon," a new experiential tourism content utilizing Kumamoto Prefecture's popular character "Kumamon" and ABAL's XR technology, as a joint project to promote travel throughout Kumamoto Prefecture and expand tourism consumption. The event will be held at SAKURA MACHI Kumamoto in Kumamoto City starting July 1, 2026 (Wednesday).

●What is "Kumamon Dungeon"?

A "Walk-and-Advance" Real Immersive XR Adventure Experience

Put on XR goggles and board a coaster to enter the dungeon! Explore the dungeon by actually walking with your own feet. You will advance through the dungeon on stages inspired by tourist spots like Kumamoto Castle, adventuring with Kumamon using magic.

You can experience a sense of realism as if you've entered a game world.

An Active Experience with Exciting Missions & Boss Battles

Ahead, you'll encounter missions and challenges to test your strength against bosses related to Kumamoto Prefecture. As an "experiential attraction" that involves physical movement, it's designed to be enjoyable for everyone from children to adults.

A System Where "Treasures" Lead to Real Tourism After the Experience

The "treasures (medals)" obtained during the adventure can be exchanged for coupons usable at tourist spots and restaurants within Kumamoto Prefecture after the experience, or for Kumamon merchandise. It offers a new tourism experience that integrates "playing, discovering, taking home, and touring," directly connecting the fun to sightseeing and dining.

*Information on coupons and other details will be provided at the venue.

<VR Experience Image>

Image of experiencing Kumamon VR guiding visitors. A dragon god welcomes you.

"Run for Money: Liminal World" Event Outline

Date and Time / Business Hours

July 1, 2026 (Wednesday) -

10:00 AM - 8:00 PM (Last admission 7:30 PM)

Venue

SAKURA MACHI Kumamoto

(2F, 3-10 Sakuramachi, Chuo-ku, Kumamoto City, Kumamoto 860-0805)

Ticket Site & Prices

URL: https://j-lppf.jp/kmn-dungeon/

- General: ¥2,500 (tax included)

- Junior High/High School Students: ¥1,900 (tax included)

- Ages 7 and up: ¥1,400 (tax included)

*How to participate: Reserve on the official website or register at the Kumamon Village (within SAKURA MACHI Kumamoto).

Supported Languages

Japanese

Duration

Approximately 20 minutes

Organizers

Organizer: JTB Corp. Cooperation: Kumamoto Prefecture Production: ABAL Inc.

【Important Notes】

- Children under 7 years old and those under 110cm in height cannot participate.

(Even if the age requirement is met, participation is not possible if under 110cm in height).

- A parental consent form is required for participants under 13 years old.

- You may be asked to change shoes if your footwear is 5cm or higher.

*Please be sure to check the important notes before purchasing tickets.

XR Entertainment Platform "Scape®"

Image of "Spatial Expansion" using patented technology

ABAL's XR entertainment platform "Scape®" is equipped with patented technology that creates the illusion of walking through a vast space, even when visitors are not actually moving.

Eight apps are linked, allowing for simultaneous experiences for up to 100 people to be operated by a small staff. With 18 patents, it expands limited physical spaces 10 to 20 times or more, enabling the construction of large-scale XR theme parks even in commercial facilities.

About ABAL Inc.

ABAL is a company that creates next-generation theme parks utilizing XR technology. Based on its XR platform "Scape®," the company handles everything from the planning and direction to the production and operation of attractions. Its representative work, "Senritsu Meikyu: Mei" (Haunted Mansion: Maze), achieved high acclaim, drawing 20,000 visitors during a 45-day run at Tokyo Tower. Moving forward, ABAL aims to realize next-generation theme parks by evolving attractions and digitally connecting multiple experiences, including shopping and dining.

▼HP: https://www.abal.jp

▼Platform "Scape®" LP: https://scape01.abal.jp/lp/scape-lp/

● Inquiries Regarding This Matter ●

Please contact us below if you wish to arrange interviews or filming.

For inquiries from the general public, please check the ticket sales page.

(Please refrain from business solicitations.)

ABAL Inc. Shiori Sato TEL: 090-2526-6218 MAIL: [email protected] Keywords: