ABC-MART will launch FILA's new model "WAVYDAY FLOW" at ABC-MART stores nationwide and its official online store starting Thursday, March 26, 2026.

This series features a trendy chunky sole style with a cute design decorated with ribbon-like stripes. In addition, the second phase of the campaign featuring the 5-member K-POP girl group "ILLIT" will be rolled out with new visuals and a visual movie released on the same day. In this second phase, purchasers of eligible products will receive an exclusive "ILLIT" hologram sticker.

●URL: https://www.abc-mart.net/shop/e/e1007065/ ●Visual Movie: https://youtu.be/zIViLPUAXIo ●Interview: https://youtube.com/shorts/U92fZupbUp4?feature=share

"WAVYDAY FLOW" x "ILLIT" New Visual & Movie Released The newly introduced "WAVYDAY FLOW" is FILA's daily chunky shoe characterized by wavy color accents. It is available in two types: "WAVYDAY FLOW LT", which uses synthetic leather for the upper to enhance durability while offering a sophisticated design for a luxurious mood, and "WAVYDAY FLOW MS", which uses mesh material for excellent breathability. It is a cute pair that allows you to enjoy fashion while incorporating trendiness.

The color variations include 4 colors: the classic black and beige perfectly suited for neat outfits from "WAVYDAY FLOW LT", and spring-like nuance color beige and femininity-enhancing pink from "WAVYDAY FLOW MS". You can enjoy casual styling paired with denim, as well as neat styling combined with dresses or mini skirts.

The new visuals feature the popular girl group "ILLIT", expressing an elegant and comfortable worldview with coloring based on soft pinks and beiges.

FACT BOX

  • Source: PR Times
  • Category: New Product
  • Organizations: FILA
  • Products / services: WAVYDAY FLOW LT / WAVYDAY FLOW MS