【ABC-MART】Adults' Holiday, Light and Elegant Steps: adidas "CLEANCOURT LITE" Campaign Showcases the Refined Footwear of Hiroko Hatano and Keita Suzuki

ABC-MART is launching a tie-up campaign for adidas' new court sneaker "CLEANCOURT LITE" featuring Hiroko Hatano and Keita Suzuki, a married couple, in "STORY," a fashion magazine published by Kobunsha. The campaign will be held at ABC-MART stores nationwide and on the official online store starting April 1, 2026 (Wednesday).

In this campaign, in addition to life-sized panels in stores, a visual movie themed around an adult couple's holiday spent with this light and high-quality product will also be released on the same day.

Furthermore, customers who purchase this product during the campaign period will receive a charm designed with the adidas logo floating on a cafe latte, which can be attached as a marker to umbrellas, pens, etc., on a first-come, first-served basis.

●URL: https://www.abc-mart.net/shop/e/e0001098/ ●YouTube Video: https://youtu.be/F5jLlX66Ou4

Two People's Time, Showcased with "CLEANCOURT LITE"

This is a new "CLEANCOURT LITE" series model featuring a leather upper, combining elements of "lightness, comfort, and fatigue-resistance." The use of high-quality leather material creates a smart and sophisticated impression, despite being a casual sneaker. From daily city strolls to holiday outings, this pair of shoes balances ease of walking with elegance, lightly coloring adult footsteps.

The visuals, featuring Hiroko Hatano and Keita Suzuki as models, depict natural scenes of a couple strolling through the city, themed around a holiday for a couple whose child-rearing has settled down. By wearing new sneakers and walking side-by-side, ordinary cityscapes and conversations transform into richer moments, portraying such an adult lifestyle. It is truly "a pair of shoes that comfortably expands the time for two people from now on."

About the Novelty Item

A charm designed with the adidas logo floating on a cafe latte will be presented on a first-come, first-served basis to customers who purchase "CLEANCOURT LITE" during the campaign period.

【Campaign Details】

- Eligible Product: CLEANCOURT LITE - Eligible Stores: ABC-MART stores nationwide and official online store - Campaign Period: From April 1, 2026 (Wednesday) 00:00 onwards *Ends when supplies run out - Campaign Benefit: Original marker charm

Product Overview

Product Name: CLEANCOURT LITE Colors (from left): FTWR/FTWR/BROW, CORE/CORE/CORE, GREY/BROW/OFFW, SHAD/BROW/OFFW Sizes: FTWR/FTWR/BROW, CORE/CORE/CORE 22.5cm～29.0cm (in 0.5cm increments) GRAY/BROW/OFFW, SHAD/BROW/OFFW 24.5cm～29.0cm, 30.0cm (in 0.5cm increments) Price: 9,900 yen (tax included)

Profiles

**Hiroko Hatano**

After serving as an exclusive model for fashion magazine "JJ," she appeared in TV dramas, movies, and commercials. She then became a regular model for fashion magazine "CLASSY.," got married, and had children. As a mother of two, she served as a regular model for fashion magazine "VERY" for nine years and is currently active in fashion magazine "STORY." She also works as a flower life producer.

**Keita Suzuki** Former Japan National Football Team Player / Representative Director, AuB Inc.

Born in Shizuoka Prefecture in 1981. Joined Urawa Reds in 2000. Experienced J1 League championship in 2006 and AFC Champions League championship in 2007. For the Japan National Team, he was first selected for the Osim Japan team in 2006. He was the only player to start in all matches for Osim Japan (101 appearances). After retirement, he transitioned into business and established AuB Inc. Under the mission "Bringing everyone to their best condition," he is currently conducting research on gut bacteria related to "gut health," which is gaining attention. In October 2025, the company announced its evolution from a "comprehensive gut health brand" to a "condition maker," promoting initiatives to support people's overall condition based on the harmony of diet, sleep, exercise, and mental well-being.

Company Profile

Company Name: ABC-MART, INC. Representative: Kiichiro Hattori Location: Azabudai Hills Mori JP Tower 48F, 1-3-1 Azabudai, Minato-ku, Tokyo 106-0041 Established: June 6, 1985 Business Activities: Retail of shoes, apparel, and miscellaneous goods; product planning, manufacturing, and sales of shoes.

＜Customer Inquiries＞ Phone: 0120-936-610 Hours: 10:00 - 17:00 (Monday to Thursday, weekdays)