Overview On May 21, 2026, ABC-MART launched the new 'JAPAN CULTURE T-SHIRT' collection, which fuses VANS' signature checkerboard patterns and skate elements with traditional Japanese culture. These items are available at ABC-MART stores nationwide and via the official online store.
Simultaneously, the company released visual images and a promotional movie set in iconic Japanese locations such as a sushi restaurant and a bonsai garden.
Furthermore, customers who purchase eligible items will receive a limited-edition sticker featuring the VANS logo, inspired by motifs including 'Ninja,' 'Sushi,' and 'Bonsai.'
Fusion of Traditional Japanese and Modern Street Style The new lineup features four new designs: 'Tea Cup,' 'Ninja,' 'Bonsai,' and 'Authentic.' The collection offers a unique style that bridges tradition and street culture, such as designs incorporating VANS logos into fish-related kanji on tea cups, and graphics blending bonsai with classic sneakers.
The visual movie features authentic settings like a sushi restaurant and a tranquil bonsai garden. Under the concept 'Wear The Culture,' the collection encourages a unique experience of wearing Japanese culture, showcasing VANS' signature creativity.
Novelty Campaign - Period: May 21, 2026 (Thu) – June 22, 2026 (Mon) - Participating Stores: ABC-MART stores nationwide carrying Vans apparel. (Not applicable to the EC site.) - Eligibility: Purchasers of Vans Culture TEE (Available while supplies last).
FACT BOX
- Source: PR TIMES
- Category: New Product
- Products / services: JAPAN CULTURE T-SHIRT / SUSHI TEA CUP TEE