What are the main features of the new shoes?

The main features are the cooling effect on the skin provided by the 'contact cooling lining' and the 'ventilation system (pumping effect)' in the sole that releases heat and draws in outside air while walking.

How hot does asphalt get during extreme heat?

Even when the air temperature is 30°C, the surface temperature of black asphalt, which absorbs direct sunlight, can easily exceed 50°C.

What is the environment inside a regular shoe after 30 minutes of walking?

According to a survey, the internal temperature can reach nearly 45°C, and the humidity can exceed 90%, creating a 'sauna-like' condition.

What brands and price ranges are mentioned?

HAWKINS and adidas products are mentioned, with prices ranging from 9,790 yen to 13,200 yen including tax.

Are there models suitable for business styles?

Yes. HAWKINS offers three models—straight tip, wingtip, and monk strap—that prioritize ventilation in leather shoes.

ABC-MART Battles 50°C Asphalt Heat: New Ventilation & Cooling Footwear to Prevent 'Foot Heatstroke'

Published May 25, 2026 6:00 PM ・ Updated Jun 14, 2026 4:15 AM ・ 4 min read ・ Source: PR TIMES

ABC-MART has launched a new footwear lineup designed to combat extreme commuting temperatures. Utilizing contact cooling materials and sole ventilation, these shoes can reduce internal temperatures by up to 5°C, addressing the 'foot heatstroke' risks posed by 50°C asphalt.

'My feet are already hot in the morning.' That season is just around the corner again. Even when the air temperature is 30°C, black asphalt absorbing direct sunlight easily exceeds 50°C, exposing our feet to harsh environments. This is a warning against an abnormal thermal environment—what we might call 'foot heatstroke'—where body temperature rises from the soles, accumulating discomfort and fatigue. ABC-MART proposes shoes equipped with ventilation ports and contact cooling functions to survive the 'extreme heat at your feet.'

Japan's 'Tropicalization' and Changing Workwear Norms Compared to 2006, the heat island effect has worsened by 2026, making it a risk to simply endure the heat. While many companies now allow shorts for commuting, feet must remain covered by dress shoes or sneakers for etiquette and safety. Updating footwear functionality is now essential.

Shoes Become 'Saunas' After Just 30 Minutes of Walking Walking for 30 minutes under the scorching sun can push the temperature inside standard shoes to nearly 45°C, with humidity exceeding 90%. This inferior environment amplifies brain fatigue and discomfort. 'Thermal stress during walking' is a major factor hindering modern performance.

'Scientific Refreshment' from Cooling Materials and Ventilation Systems Contact cooling linings efficiently diffuse foot heat, while sole ventilation ports utilize a 'pumping effect' to expel hot air and pull in fresh air with every step. Experiments show internal temperature reductions of up to 3°C to 5°C compared to standard shoes.

New Product Lineup (Selected) [HAWKINS Leather Shoes for Formal Style] - Straight Tip BLACK: 12,100 JPY (incl. tax) - U-Tip BISCOTTO: 12,100 JPY (incl. tax) - Monk BLACK: 12,100 JPY (incl. tax)

[HAWKINS for Casual Style] - Traveler Cool BLACK: 9,790 JPY (incl. tax) - Traveler Cool BLACK/DK.BROWN: 10,450 JPY (incl. tax)

[adidas Sporty Style] - Climacool SPW: 13,200 JPY (incl. tax)

FACT BOX

Source: PR TIMES
Category: New Product
Organizations: ABC-MART / HAWKINS / adidas

ABC-MART Battles 50°C Asphalt Heat: New Ventilation & Cooling Footwear to Prevent 'Foot Heatstroke'

⚡ Key Points

New Product Lineup (Selected) [HAWKINS Leather Shoes for Formal Style] - Straight Tip BLACK: 12,100 JPY (incl. tax) - U-Tip BISCOTTO: 12,100 JPY (incl. tax) - Monk BLACK: 12,100 JPY (incl. tax)

FACT BOX

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