Abekan Shuzo (Shiogama, Miyagi) is rebranding its highly anticipated seasonal product, 'Abekan Junmai Ginjo Natsu-zake,' launching it as the new 'Shiogama Abekan Natsu no Ushio' starting May 26, 2026.
This product is a summer sake that reflects the summer scenery of Shiogama, a town that cherishes freshness.
The label features watercolor illustrations of the Shiogama sea as seen through the bottle, fireworks reminiscent of the port festival, and goldfish swimming gracefully. The soft colors and use of space express the summer air of the port town.
[Development Background] In the port town of Shiogama, a culture of valuing the freshness of sushi and seafood is woven into daily life. Shiogama-style sushi is characterized by a refined style of enjoying fresh ingredients as simply as possible. Abekan Shuzo has continued its brewing process with the goal of creating sake that accompanies and highlights the freshness of ingredients. During this rebranding, the goal was to create a product that allows consumers to feel not just the coolness of a limited summer sake, but the 'very essence of summer in Shiogama.'
[Product Features] 'Shiogama Abekan Natsu no Ushio' is a seasonal summer sake with a gentle and clear texture. Its soft umami and pleasant bitter finish pair beautifully with light summer seafood, showing excellent compatibility with wasabi and aromatic herbs.
[About the Label Illustration] The label illustration for this product is a newly commissioned work by artist Yuji Oda, who has ties to Shiogama. Oda has expressed memories of Shiogama's summer and the atmosphere of the port town in a single piece, using motifs such as the sea visible through the bottle, fireworks, and goldfish.
[Product Outline] - Product Name: Shiogama Abekan Natsu no Ushio - Release Date: May 26, 2026 - Volume/Price: 720ml 2,200 JPY, 1.8L 3,960 JPY (Tax incl.) - Recommended Pairings: Sushi, sashimi, white fish, grilled fish, summer vegetable dishes, wasabi, and aromatic herbs.
FACT BOX
- Source: PR TIMES
- Category: New Product