SNS Video Views for 'Clockwork Marriage' Exceed 50 Million! New Survey on Modern Marriage Trends Released

ABEMA, the 'new future of television,' is pleased to announce that its original dating reality show 'Clockwork Marriage' has surpassed 50 million views on social media for episodes 1 through 5. The show follows three women, confident in love but new to marriage hunting, as they navigate a 30-day program to find a spouse before their wedding day. The participants—Ayaka (a business owner), Yuka (an announcer), and Natsue (a model)—select one partner from 30 high-income men (average annual income over 20 million yen) based on limited information. They must decide daily whether to continue living together or break off the engagement to choose someone else. The show is hosted by Shigeo Takahashi, Natsuna, Arakawa, and Kasumi Mori. Since its premiere, the show has generated significant buzz, with social media posts regarding the 'realities of marriage hunting in your 30s' exceeding 26 million impressions. Viewers, particularly women, have expressed strong empathy, calling the show 'educational' and 'relatable.' In a recent survey conducted on the official ABEMA X account regarding work-life balance and relocation, 44.7% of respondents said they would follow their partner if asked to relocate, while over half preferred living apart through weekend marriages or long-distance relationships. Another survey regarding pre-marital values revealed that 'ideal life goals' are the most important topic to discuss before marriage, followed by standards for cleanliness, boundaries regarding infidelity, and stress management. 'Clockwork Marriage' continues to spark diverse discussions on marriage and dating. Episode 6 will air on Tuesday, June 2nd, at 10:00 PM.