KAUCHE Co., Ltd. Selected for Forbes Asia 100 to Watch 2025

(Photo left) Naazneen Karmali, Executive Editor of Forbes Asia, (Photo right) Kenpei Monna, Representative Director and CEO of Kauche Co., Ltd., photographed at the Forbes Asia 100 to Watch Forum.

Kauche Co., Ltd. (Headquarters: Shibuya-ku, Tokyo) is pleased to announce its selection for "Forbes Asia 100 to Watch 2025." Additionally, Kenpei Monna, Representative Director and CEO, spoke at the award ceremony held in Singapore on April 8, 2026.

Kauche surpassed 6 million cumulative downloads in March 2026. The selection for "Forbes Asia 100 to Watch 2025" recognizes Kauche's rapidly growing service and business model on an Asia-wide scale, marking a major milestone towards further growth.

What is Forbes Asia 100 to Watch?

"Forbes Asia 100 to Watch" annually selects notable startups and growing companies in the Asia-Pacific region by Forbes Asia. To date, it has recognized companies with innovative business models and rapid growth, spanning diverse fields such as biotechnology, space technology, and greentech.

Kauche is a shopping app that allows customers to intuitively discover and purchase desired products like window shopping, utilizing AI-powered recommendation features. It primarily handles food and daily necessities, and its unique farm game feature "Kauche Farm" allows users to actually receive crops they've grown in a virtual farm within the app when they are harvested. This provision of AI x fun experiential value was recognized, leading to this selection.

Comment from Kenpei Monna, Representative Director and CEO of Kauche:

"We are deeply honored that Kauche has been selected for 'Forbes Asia 100 to Watch 2025'."

We operate the shopping app "Kauche" based on our belief of "bringing joy to everyday life." Inspired by this selection, we will continue to strive to deliver valuable "fun experiences" to over 6 million customers.

What is the shopping app "Kauche"?

"Kauche" is a shopping app that focuses on "enjoying together with someone."

By shopping using features like "Kauche Farm" and "Minna no Toukou" (Everyone's Posts), users can purchase products at affordable prices and enjoy shopping while communicating with friends, family, or anyone on social media.

About Kauche Co., Ltd.

With the mission of "bringing joy to everyday life," we operate the shopping app "Kauche." By creating an exciting shopping experience for both customers who buy things and businesses that sell them, we aim to update the digital shopping experience as a place where people can pursue fun, not just limit themselves to the purpose of "purchasing items."

"Kauche" App Overview

Official Name: "Kauche" Development/Operation: Kauche Co., Ltd. Compatible Devices: iPhone, Android Service Area: Japan Supported Languages: Japanese Service Start Date: September 1, 2020 App Store: https://apps.apple.com/jp/app/id1527218749 Google Play: https://play.google.com/store/apps/details?id=com.kauche.kauche Official X Account: https://x.com/kauche_jp

Company Profile

Company Name: Kauche Co., Ltd. Business Activities: Operation of "Kauche" Representative Director: Kenpei Monna