The Mate Tokyo Seeks 2 "Model Dogs" for New Products Scheduled for Release This Fall

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"The Mate Tokyo" (SkipSkip Inc., Headquarters: Shinjuku, Tokyo), a skincare brand for dogs and cats with over 20,000 cumulative shampoo sales, will launch the "New Product Model Dog Recruitment Campaign" from July 6, 2026 (Mon) for new products scheduled to be released this fall.

In this campaign, two dogs from The Mate Tokyo members' beloved pets will be selected as official model dogs. The chosen "Mate-chan" will be featured in promotions for the new products, primarily on The Mate Tokyo's official website, official social media, and brochures.

Prior to this project, a preliminary survey regarding model dog recruitment was conducted on social media, receiving positive responses from dog lovers. Based on this feedback, this campaign will be launched as a participatory project to generate excitement for the new product launch together with the brand and its customers.

◼︎ A New Product Promotion Involving Dog Owners, Born from Follower Feedback

As a skincare brand that accompanies the daily lives of dogs and cats, The Mate Tokyo has developed products including its shampoo series. The shampoo has sold over 20,000 units cumulatively and is loved by many owners and their pets.

For the new products scheduled for release this fall, instead of the brand unilaterally disseminating information, we are launching the "New Product Model Dog Recruitment Campaign" as an initiative to deliver the appeal of the new products together with the owners and their dogs who support The Mate Tokyo.

◼︎ Two Selected "Mate-chan" Will Appear on the Official Website, Social Media, and Brochures

In this campaign, two dogs will be selected from the applicants as official model dogs.

The selected model dogs are scheduled to appear on The Mate Tokyo's official website, official Instagram, brochures, and other platforms, primarily for the new product promotions planned for the future.

The photoshoot is scheduled to take place in a studio in Tokyo from late August to around September 2026.

◼︎ Benefits for Those Whose Dogs are Selected as Model Dogs

The two selected model dogs will receive the following benefits:

- New product gift

- Photoshoot data gift

- Original sticker gift

- Feature on The Mate Tokyo's official Instagram

- Feature on The Mate Tokyo's official website

- Feature in brand brochures

You can enjoy a unique model experience from The Mate Tokyo that will remain as a cherished memory for your dog.

◼︎ Campaign Overview

- Campaign Name: The Mate Tokyo New Product Model Dog Recruitment Campaign

- Application Period: July 6, 2026 (Mon) - July 26, 2026 (Sun)

- Number of Dogs to be Recruited: 2

- Photoshoot Period: Scheduled for late August - September 2026

- Photoshoot Location: Studio in a certain location within Tokyo

- Eligibility:

- Must be a The Mate Tokyo member

- Must live with a dog

- No prior modeling experience or age restrictions

- Must be able to perform "stay" and "sit" commands

- Must be able to provide photos of your dog

- Must be willing to cooperate with features on social media and brand content

- Must be able to participate in the photoshoot scheduled to take place in Tokyo from late August to September 2026

◼︎ How to Apply

1. Register as a member on The Mate Tokyo's official website 2. After registering, take a screenshot of your profile screen 3. Prepare a favorite photo of your dog

4. Send the screenshot of your membership registration completion screen and a favorite photo of your dog via DM to The Mate Tokyo's official Instagram (@thematetokyo)

*Depending on your Instagram settings, you may not be able to send DMs. If you cannot send a DM, please check your message reception settings.

Your application will be complete upon completion of the above steps.

*For details on application conditions and precautions, please check the campaign terms and conditions on The Mate Tokyo's official website. (https://thematetokyo.com/blogs/news/campaign260706)

◼︎ Post-Selection Flow

- July 26, 2026 (Sun): Application deadline

- Late July - Early August 2026: Selection process

- August 7, 2026 (Fri) (scheduled): Individual contact and schedule adjustment via DM from official Instagram (@thematetokyo) to winners

- Late August - September 2026: Photoshoot conducted

- After photoshoot: Scheduled for sequential publication on the official website, social media, brochures, etc.

◆About The Mate Tokyo "The Mate Tokyo" is a skincare brand for dogs and cats operated by SkipSkip Inc., which was founded on August 28, 2023, to express gratitude to MATE. We have developed dog-specific skincare shampoos as external care to keep pets' skin and coat healthy, and have delivered over 20,000 units to customers. We have also started an approach from "food" to support health from the inside. Currently, in addition to shampoos and conditioners, our lineup includes powdered goat milk, aiming to improve the QOL (Quality of Life) of pets.

Operating Company: SkipSkip Inc. Business Activities: Planning, manufacturing, and sales of pet care products The Mate Tokyo WEB: https://thematetokyo.com/pages/company Wannyan Satsu Jikken Shitsu WEB: https://wannyanmovie.com/ YouTube: https://www.youtube.com/@wannyan_movie_lab Instagram: https://www.instagram.com/thematetokyo/ X: https://x.com/thematetokyo facebook: https://www.facebook.com/TheMateTokyo

◆About ACROVE Inc. With the mission to "Create a social orchard," ACROVE operates two businesses, sales support and M&A, to pass on as many wonderful businesses, products, and ideas as possible to the next generation. We simultaneously operate two businesses: the "Commerce Transformation Business (CX Business)" which maximizes EC sales through our unique big data, and the "EC Roll-up Business" which facilitates M&A and business succession M&A for brand and business development. The synergy between these two businesses, driven by a unique business model unparalleled in the world, is ACROVE's strength. Toshiaki Arai, Representative Director / President & CEO, was selected for Forbes 30 Under 30 Asia 2024 and Forbes JAPAN 30 UNDER 30 2024, and ACROVE was selected for Nikkei Cross Trend's "100 Companies Creating Future Markets [2025 Edition]."

Company Name: ACROVE Inc. (https://acrove.co.jp/)

Established: November 15, 2018

Representative: Toshiaki Arai, Representative Director / President & CEO

Consolidated Employees: 260 (as of May 2026)

Location: Shinjuku Central Park Tower 19F, 6-18-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-0023

Business Activities

: "Commerce Transformation (CX) Business" supporting EC sales maximization with an average sales growth rate of 300%

: "EC Roll-up Business" which has achieved 17 M&A deals in approximately 3 years since its launch, including 6 business succession M&A deals.