ActIndy Co., Ltd. (headquartered in Shinagawa Ward, Tokyo), operator of the parenting outing information site "Iko-yo," conducted an awareness survey on summer break lifestyles targeting 440 parents from families with children.

The results revealed that parental burdens during summer break concentrate on three major themes: "meals," "outings," and "heatstroke prevention," with the biggest challenge clearly being "daily lunch preparation."

Furthermore, 76% of parents said they "believe it likely" that extreme heat will force them to restrict their children's outdoor play and outings, with over 60% responding that their countermeasure is to "actively seek indoor facilities." A new trend is emerging for families to endure harsh summer conditions.

See also >> 【Summer Break Lifestyle Survey】Balancing childcare, grandparents, and shift work during summer break: 55% of academic support comes from direct parental guidance

【Survey Overview】Awareness Survey on Summer Break Lifestyles

Survey Method: Internet survey (nationwide)

Target: Iko-yo Monitor Club members

Survey Period: June 25 to July 1, 2026

Valid Responses: 440 (83% female, 15% male, 2% no response)

*Note: For some questions, respondents branched, so percentages are calculated based on the number of respondents (n) per question.

Survey Results Summary

① The three major summer break burdens are "meals," "outings," and "heatstroke prevention."

"Meals" stand out even among the most challenging aspects.

76% of households anticipate restricting outdoor play due to extreme heat.

In heatstroke prevention measures, after cooling products and children's sunscreen, "actively seeking indoor facilities" ranks third.

③ Over 70% feel burdened by lunch preparation this year.

The top coping strategy is "stocking frozen and retort meals."

【Focus 1】The three major burdens: meals, outings, and heat—daily lunch is the biggest hurdle

Why did parents find last year's summer break difficult?

When asked about reasons they found last year's (2025) summer break difficult (multiple responses, n=281), the results were as shown above.

When asked to select the single most difficult aspect, "meals" stood out at 36%, far ahead of second-place "heatstroke prevention" (18%) and third-place "outings" (14%), clearly highlighting that "daily lunch" is the biggest obstacle during summer break.

【By Age Group】Difficulty peaks at over 60% for upper elementary grades

Looking at the percentage of parents who answered "somewhat difficult" or "very difficult" to the question, "Looking back on your child's (or children's) summer break last year, how did you generally feel as a parent?" broken down by the youngest child's age group, the results were as follows:

0–2 years old: 22%

3–6 years old: 42%

Lower elementary grades: 46%

Upper elementary grades: 65%

Middle and high school students: 58%

The percentage increases with the child's age. It peaks at over 60% in upper elementary grades, then slightly decreases but remains near 60% even for middle and high school students. Many preschool households lack the concept of "summer break," while for elementary schoolers, parental burdens surge due to after-school program arrangements, homework, and outing planning.

【Parent Voices】Most stressful episodes from last summer

"Right after breakfast, they'd ask 'What's for lunch?' and after lunch, 'What's for dinner?' It's subtly stressful. School lunches are truly appreciated."

"I have to leave home by 7:30 a.m., but preparing daily bento boxes means waking up earlier to get everything ready—it's exhausting."

"They'd say every day, 'I want to go somewhere,' and I felt like I was going crazy."

【Focus 2】Over 70% expect to limit outdoor play due to heat—destinations shifting indoors

Is it likely that heat will restrict outings?

Regarding the question, "During the 2026 summer break, do you think it's likely that heat will cause you to restrict your child's outdoor play or outings?" 76% answered "yes, I think so" (n=338). Extreme heat has now become a fundamental factor shaping how families spend summer.

What heatstroke prevention measures are you using (or planning to use)?

When asked about multiple heatstroke prevention measures being used (including planned use), "cooling products like neck coolers" ranked first at 78%. Tied for second were "children's sunscreen" and "actively seeking indoor play spaces and facilities" at 60%, followed by "taking children to water play areas" (57%).

This shows parents are actively seeking "indoor destinations" where children can stay cool and entertained while avoiding outdoor exposure.

【Parent Voices】Scary heat-related incidents

"Children get so absorbed in play they don't notice their thirst, and by the time I realize it, their faces are bright red—I panic and rush to give them water."

"Daytime heat is dangerously high, so we take evening walks or often visit nearby rivers to play."

"When I leave the kids with my husband, the rear seat AC sometimes gets turned off, nearly causing heatstroke. He forgets even after repeated reminders."

【Focus 3】Daily lunch is a burden for over 70%—top coping strategies involve frozen and retort meals

How do parents feel about lunch preparation during summer break?

When asked about their current feelings regarding lunch preparation for this summer break, 40% said "somewhat burdened" and 33% said "very burdened," totaling 73% of parents feeling burdened (n=338).

【By Age Group】Over 90% feel burdened for middle and high schoolers

Looking at the percentage of parents who answered "somewhat burdened" or "very burdened," broken down by the youngest child's age group:

0–2 years old: 70%

3–6 years old: 70%

Lower elementary grades: 76%

Upper elementary grades: 75%

Middle and high school students: 92%

From infants to upper elementary grades, the burden remains high at around 70%. While infants require weaning food and picky eating management, and growing children need attention to quantity and nutrition, the burden persists, changing in nature. Especially for middle and high schoolers in their "eating phase," demands for quantity and nutrition soar, jumping to over 90%.

What tools are being used to reduce lunch preparation burden?

When asked about items being used (or planned to use) to reduce lunch preparation burden, "stocking frozen and retort meals" ranked first at 56%, followed by "increasing dining out and takeout" (29%) and "batch-preparing meals in advance" (23%).

Additionally, among specific services and products, "Co-op / consumer cooperatives" were most frequently mentioned (18%, n=96).

【Parent Voices】Episodes related to summer lunch

"I deeply appreciated school lunches."

"I mainly use chilled noodles and naturally thawed frozen meals, so we can eat without using a microwave or stove."

"Once I decided on fixed morning or lunch menus, I could relax and enjoy the break more."

【Summary】In an era of extreme heat, household burdens center on "meals" and "heat management"

This summer, parental concerns remain focused on "meals" and "heat management." Especially as outdoor play becomes difficult due to extreme heat, many families are struggling with both daily lunch preparation and how to spend their time, as revealed by this survey.

The fact that 60% of households answered "actively seeking indoor facilities" as their solution is symbolic. Moving forward, beyond household-level efforts, there is a growing need to expand options for "indoor outing facilities" where families can safely avoid heat, along with real-time information to avoid crowds and ensure comfortable experiences.

'Iko-yo' is

FACT BOX

  • Source: PR TIMES
  • Category: Survey