根據愛德蘭絲的調查，日本各年齡層的女性對網狀挑染和內層染等重點漂染髮型抱持高度興趣。年輕族群認為嘗試重點漂染的熟齡世代很「時尚」，且市場對於無損傷的美髮方式有強烈需求。
愛德蘭絲公司針對全日本515名20至69歲女性進行了「關於重點漂染的意識調查」。結果顯示，超過半數（56.1%）的受訪者對網狀挑染和內層染等風格感興趣，其中20代和30代的興趣度接近七成。調查發現，年輕族群對40歲以上的熟齡世代嘗試重點漂染抱持正面印象，有61.2%的20多歲年輕人認為這很「時尚」。此外，消費者最期望的附加價值是「不傷髮質」，近六成受訪者表示，如果不用染真髮就能享受重點漂染，他們願意嘗試，凸顯了對無損傷造型方式的潛在需求。
FACT BOX · 重點整理
- 來源：PR TIMES
- 分類：Market Research Report
常見問題
What is the general interest level in point color hair styles like mesh or inner color?
Over half (56.1%) of women aged 20-69 are interested. Interest is particularly high among those in their 20s and 30s, with nearly 70% in both age groups showing interest.
What kind of colors do different age groups prefer for point color?
Younger generations (20s-30s) prefer vibrant colors like gold and pink. Older generations (40s-60s) tend to prefer natural, blending colors, though many are also open to trying gold, pink, or silver.
How do younger generations view older women (40s-60s) with point color hair?
Younger generations have a very positive image, with approximately 60% of those in their 20s and 30s describing the style on older women as 'fashionable'.
What are the most important factors for women when getting point color treatments?
The top three desired features are that the treatment is damage-free to the hair, that there are colors available that suit them personally, and that the procedure can be completed in a short amount of time.
Is there a demand for point color options that don't require dyeing one's natural hair?
Yes, nearly 60% of all respondents said they would like to try point color if they could do it without dyeing their own hair, indicating strong potential demand for damage-free alternatives.