Event

Adidas to Open Limited-Time Football Park 'adidas PLAY FREE PARK' in Shibuya on June 11 to Coincide with World Cup Opening

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published May 21, 2026 7:00 PM ・ Updated Jun 14, 2026 12:03 AM ・ 5 min read ・ Source: PR TIMES

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⚡ Key Points

To coincide with the opening of the FIFA World Cup 2026, Adidas Japan will open 'adidas PLAY FREE PARK' from June 11 to 28, 2026, at MIYASHITA PARK in Shibuya.
Under the theme of 'Play Free,' which revisits the origins of football's joy, the park will feature diverse content including 3v3 tournaments, stage events with athletes, and a pop-up store, offering an experience that merges football and culture.

To coincide with the opening of the FIFA World Cup 2026, Adidas Japan will open 'adidas PLAY FREE PARK' from June 11 to 28, 2026, at MIYASHITA PARK in Shibuya. Under the theme of 'Play Free,' which revisits the origins of football's joy, the park will feature diverse content including 3v3 tournaments, stage events with athletes, and a pop-up store, offering an experience that merges football and culture.

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000001080.000003301.html Distributor: PR TIMES
Published: May 21, 2026

Adidas Japan K.K. will open a limited-time football park, 'adidas PLAY FREE PARK,' from Thursday, June 11 to Sunday, June 28, 2026, at Miyashita Park's multi-purpose sports facility (RAYARD MIYASHITA PARK 4F) in Shibuya, to coincide with the start of the FIFA World Cup 2026. The park is designed for everyone to freely enjoy and get excited about football.

This summer, Adidas is promoting the message 'Play Free,' spotlighting the fundamental joy of playing that is the origin of soccer. 'adidas PLAY FREE PARK' will be a place where anyone can enjoy football in their own style, whether they want to play or cheer.

During the event, a variety of content will be available. This includes a 3v3 football tournament on a special pitch for a chance to challenge a special team, a one-night-only show stage featuring Adidas athletes and partners, and a football arcade with various attractions like the 'adiFOTO' original photo booth. Furthermore, additional content such as music lives and performances by popular artists will be rolled out.

On the same day, a special pop-up store, 'adidas FIFA World Cup™ Store Rayard Miyashita Park “PLAY FREE STORE,”' will open on the first floor of RAYARD MIYASHITA PARK. The store will feature a rich lineup of uniforms and related products for national teams supplied by Adidas, including Japan, Germany, Argentina, and Mexico. Events for 'adiClub' members are also planned.

'adidas PLAY FREE PARK' Event Overview - Venue: Miyashita Park Multi-Purpose Sports Facility (RAYARD MIYASHITA PARK 4F, 1-26-5 Shibuya, Shibuya-ku, Tokyo) - Dates: June 11 (Thu) - June 28 (Sun), 2026, 1:00 PM - 8:00 PM (Saturdays and Sundays only: 11:00 AM - 8:00 PM) - Admission: Free

3VS3 FOOTBALL A two-day limited 3v3 football tournament will be held on the special pitch at MIYASHITA PARK. The winning team of the tournament will earn the right to challenge a special team of active professional soccer players. - Dates: <DAY 1> June 20 (Sat) / <DAY 2> June 27 (Sat) - Special Guests: Takuya Kida, Yuta Goke, Riku Yamane, etc. (DAY 1), Keita Endo, Teppei Oka, Kein Sato, etc. (DAY 2) - Advance registration is required to participate, with applications closing on May 31 (Sun).

FACT BOX

Source: PR TIMES
Category: Event
Products / services: adidas PLAY FREE PARK / adidas FIFA World Cup™ Store Rayard Miyashita Park “PLAY FREE STORE”

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　May 21, 2026 7:00 PM — Distributor PR TIMES
Collected　May 21, 2026 10:31 AM
AI structured & analyzed　May 22, 2026 7:17 AM
Desk-reviewed & published　May 21, 2026 7:00 PM

FAQ

What is 'adidas PLAY FREE PARK'?

It is a temporary football park that Adidas will open in Shibuya MIYASHITA PARK to coincide with the opening of the 2026 FIFA World Cup. It will provide various contents as a place where everyone can enjoy football freely.

What are the event dates and location?

It will be held from Thursday, June 11, 2026 to Sunday, June 28, 2026 at the Shibuya City Miyashita Park Multipurpose Sports Facility (RAYARD MIYASHITA PARK 4F).

Is there an admission fee?

Admission is free. However, prior application is required for participation in some events (such as the 3VS3 FOOTBALL Tournament).

What events will be held?

A 3-on-3 football tournament featuring professional soccer players, a show stage with Adidas athletes, an original photo booth 'adiFOTO', and music live performances are planned.

What will be sold at the pop-up store?

The pop-up store will sell jerseys and FIFA World Cup related products of various national teams for which Adidas is the supplier, including Japan, Germany, and Argentina.

Cite this article — HOW TO CITE

Washin AI News Desk“Adidas to Open Limited-Time Football Park 'adidas PLAY FREE PARK' in Shibuya on June 11 to Coincide with World Cup Opening”AI News by Washin Village（和心村）, May 21, 2026. https://aeo.idaeo.ai/ai/adidas-com/en/news/2026-05-21-adidas-to-open-limited-time-football-par

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