ADK Marketing Solutions has launched "ADK SCRUM Dr.", a new creative consulting service. It utilizes AI and Media Investment Management (MIM) tools to quantitatively analyze creative effectiveness and provide improvement plans, aiming to solve client marketing challenges.
ADK Marketing Solutions Inc. (ADK MS) has launched "ADK SCRUM Dr.", a service that solves creative challenges through various Media Investment Management (MIM) solution tools. This service is offered by "ADK SCRUM," an integrated unit of media and creative professionals. Amid rapid changes in the media environment, ADK MS established "ADK SCRUM" in 2024 to integrate media planning and creative execution. "ADK SCRUM Dr." was developed to meet the increasing demand for quantitative evaluation of creative content. The service uses tools like REVISIO One (attention), Emolyzer (emotion), and Novasell Trend (action) to diagnose and analyze creative issues, providing clients with data-driven improvement plans.
FACT BOX
- Source: PR TIMES
- Category: New Service Launch
FAQ
What is "ADK SCRUM Dr."?
It is a creative consulting service from ADK Marketing Solutions that uses AI and MIM (Media Investment Management) solution tools to quantitatively analyze the effectiveness of creative content and provide improvement strategies.
Who launched this new service?
The service was launched by "ADK SCRUM", an integrated unit of media and creative professionals within ADK Marketing Solutions (ADK MS).
What problem does "ADK SCRUM Dr." aim to solve?
It addresses the growing demand for quantitative evaluation of creative content and its impact on metrics like brand awareness, image, and user actions, which traditional media-only optimization has limitations in improving.
What specific tools does the service use for analysis?
It utilizes three MIM solution tools: "REVISIO One" to measure viewer attention, "Emolyzer" to analyze emotional responses, and "Novasell Trend" to measure the impact on designated search queries.
What is the goal of ADK MS with this service?
The company aims to contribute to solving clients' marketing challenges by implementing a "creative PDCA" (Plan-Do-Check-Act) cycle, integrating media planning and creative execution for better results.