ADK Creative One and ADK Marketing Solutions Launch 'NaviAI', an AI Solution Revolutionizing Customer Service and Research

ADK Creative One Inc. (ADK CO) and ADK Marketing Solutions Inc. (ADK MS) have launched 'NaviAI', an AI solution that utilizes generative AI to simultaneously promote product understanding and extract deep insights through dialogues with customers.

[Background of Development] Conventional digital customer service and survey research have been divided into 'bots for explanation' and 'surveys for data collection,' lacking a seamless experience that boosts customer enthusiasm while extracting genuine feedback. 'NaviAI' was developed in collaboration with Innovation BASE Hokkaido, based on ADK's 'Fan Growth Strategy.' It integrates a 'service function' where AI acts as a concierge to optimize product messaging for each individual, and an 'insight research function' that asks follow-up questions based on the respondent's input. Through this cycle of dialogue, it aims to transform one-time customers into brand 'fans.'

[Revolutionizing Service and Research] - Service: Navigating from 'confusion' to 'attachment.' In event settings or websites, AI answers user questions in real-time. It goes beyond simple FAQ support by providing context-aware usage scenarios, building deep conviction and trust in the product. - Research: Deep dialogue that changes survey norms. In open-ended questions, AI analyzes the respondent's demographic info and previous exchanges, engaging in a natural dialogue. This brings to light insights the respondent themselves may not be aware of, improving response rates and accuracy compared to traditional fixed-format surveys.

[Implementation Case: Kao Corporation at 'CES 2026'] NaviAI was pilot-tested at Kao's booth at CES 2026, held in Las Vegas in January 2026. In addition to high-level multi-lingual QA support, it was used as an insight research tool to uncover potential market demands based on visitor reactions. The survey results revealed that the 'perceived value of services' among US residents was approximately 10 times higher than that of Japanese residents, highlighting specific market needs and business expansion possibilities that verbal communication alone could not capture.

Comment from Kao Corporation: 'In a venue like CES where diverse languages and values intersect, our challenge was how to convey our innovation to each visitor while capturing their real expectations. NaviAI not only spoke for us with multi-lingual support but also brought to light the raw surprises and needs of overseas users that traditional surveys could not reach. We feel it is more than just an efficiency tool; it is a powerful partner for creating and understanding fans deeply.'