ADK Marketing Solutions 推出了名為「ADK SCRUM Dr.」的全新創意諮詢服務。該服務利用AI和媒體投資管理（MIM）工具，對創意成效進行量化分析並提供改善方案，旨在解決客戶的行銷挑戰。
ADK Marketing Solutions Inc. (ADK MS) 已透過其媒體與創意專業人士的整合單位「ADK SCRUM」，推出了「ADK SCRUM Dr.」服務，旨在透過各種媒體投資管理（MIM）解決方案工具解決創意課題。在媒體環境快速變遷的背景下，ADK MS 於2024年成立了「ADK SCRUM」，以整合媒體策劃與創意執行。「ADK SCRUM Dr.」的開發是為了滿足對創意內容進行量化評估日益增長的需求。該服務使用 REVISIO One（關注度）、Emolyzer（情感）和 Novasell Trend（行動）等工具來診斷和分析創意問題，為客戶提供數據驅動的改善計畫。
FACT BOX · 重點整理
- 來源：PR TIMES
- 分類：New Service Launch
常見問題
What is "ADK SCRUM Dr."?
It is a creative consulting service from ADK Marketing Solutions that uses AI and MIM (Media Investment Management) solution tools to quantitatively analyze the effectiveness of creative content and provide improvement strategies.
Who launched this new service?
The service was launched by "ADK SCRUM", an integrated unit of media and creative professionals within ADK Marketing Solutions (ADK MS).
What problem does "ADK SCRUM Dr." aim to solve?
It addresses the growing demand for quantitative evaluation of creative content and its impact on metrics like brand awareness, image, and user actions, which traditional media-only optimization has limitations in improving.
What specific tools does the service use for analysis?
It utilizes three MIM solution tools: "REVISIO One" to measure viewer attention, "Emolyzer" to analyze emotional responses, and "Novasell Trend" to measure the impact on designated search queries.
What is the goal of ADK MS with this service?
The company aims to contribute to solving clients' marketing challenges by implementing a "creative PDCA" (Plan-Do-Check-Act) cycle, integrating media planning and creative execution for better results.