Korean 'National Concealer' Brand 'LUNA' Launches Limited Set with Mini-Collector at LOFT Starting May 16

LUNA, a specialty makeup brand from South Korea developed by Aekyung Industrial Co., Ltd. (Headquarters: Aekyung Tower 188 Yanghwa-ro, Mapo-gu, Seoul, Korea; CEO: KIM SANG JOON), will launch a limited-edition 'Long Lasting Tip Concealer Cover Fit + Mini-Collector Set' on Saturday, May 16, 2026. Customers can choose between the 0.7 Ivory or 01 Vanilla shades for the concealer.

Under the new slogan 'Every day, New Me,' LUNA supports individuals in embracing and expressing their evolving selves. The 'Long Lasting Tip Concealer,' known as Korea's 'national concealer,' has surpassed 11 million units in cumulative sales and is steadily gaining popularity in Japan. This new set offers the Mini-Collector at no additional cost beyond the concealer's regular price. Sales will begin sequentially at LOFT stores nationwide (excluding some locations) and the LOFT online store, available in limited quantities.

Limited Set Overview: 1) Long Lasting Tip Concealer Cover Fit 0.7 Ivory (7.5g) + Long Lasting Collector Mint Green Mini (3g) 2) Long Lasting Tip Concealer Cover Fit 01 Vanilla (7.5g) + Long Lasting Collector Mint Green Mini (3g) Price: 1,650 JPY per set (tax included).

The 'Long Lasting Tip Concealer' series has ranked first for six consecutive years at Olive Young in Korea, known for its high moisturizing properties, durability, and high coverage.

To commemorate the release, LUNA will feature signage advertisements at Shibuya LOFT, Ginza LOFT, Shinjuku 3-chome LOFT, and Umeda LOFT through Sunday, May 31, 2026.