Aeon has launched 'COOL de ACTION 2026,' an initiative centered on the theme of 'enjoying summer,' across its group stores nationwide from April 17 to September 10, in anticipation of a very hot summer.
At Aeon Town, in addition to measures to protect against heat, the company aims to create new value by serving as a 'place to enjoy summer' through providing events and spaces.
Aeon Town will hold outdoor events at 11 shopping centers (SCs) and indoor events at 23 SCs. Additionally, it will provide study and resting spaces at 19 SCs, and host summer-themed decorations and art exhibitions at 28 SCs, delivering 'cool comfort' to the local community. Furthermore, 27 SCs nationwide have been registered with local governments as cooling shelters, which can be utilized as places to protect oneself from extreme heat.
1. Implementation period: April 17, 2026 – September 10, 2026 2. Content: - Outdoor events - Indoor events - Establishment of study and resting spaces - Summer decorations and art exhibitions - Cooling shelters registered with local governments 3. Participating SCs: Aeon Town shopping centers nationwide
FACT BOX
- Source: PR TIMES
- Category: キャンペーン