Barbapapa Transforms into Vehicles! Aeon to Launch 27 Exclusive Travel and Daily Goods from June 20

Aeon Retail will sequentially launch 27 items of a collaboration stationery and daily goods series featuring the popular character 'Barbapapa' starting June 20, 2026. These items will be available exclusively at 226 'Aeon' and 'Aeon Style' stores, as well as on the 'Aeon Style Online' platform.

The series was planned as an 'outing goods' proposal to meet the increasing demand for travel, events, and leisure during the upcoming summer vacation season. In recent years, character goods have gained popularity driven by 'Experience-based Consumption' (Koto-shohi) and 'Emotional Consumption' (Emo-shohi), where users enjoy sharing their belongings and 'favorite items' on social media. This has led to a high demand for items that combine portability with uplifting designs.

The designs feature the Barbapapa family transforming into airplanes, helicopters, cars, and parachutes to enjoy their journey, as well as heart and swan motifs. The lineup focuses on multi-functional items with excellent storage and portability, as well as stationery for decoration needs.

[Main Product Lineup (Tax Included)] - Perforated Notebook B6 (2 types): 437.80 JPY - Memo Pad A7 (2 types): 272.80 JPY - Puffy Stickers (3 types): 327.80 JPY - Flake Stickers in Tins: 437.80 JPY - Ticket Holder: 272.80 JPY - Indexed Clear File A4 (2 types): 327.80 JPY - Clear Pen Case (2 types): 547.80 JPY - Multi-purpose Case: 657.80 JPY - Square Pouch with Carabiner: 547.80 JPY - Drawstring Bag: 272.80 JPY - Eco-bag with Pouch: 657.80 JPY - Bag-in-Bag: 657.80 JPY - Rubber Smartphone Charm (2 types): 217.80 JPY - Smartphone Ring with Charm: 327.80 JPY - Mirror Keychain: 437.80 JPY - Plastic Bottle Holder: 437.80 JPY

[Sales Overview] Release Date: Starting June 20, 2026 (Saturday) Target Stores: Stationery sections of 226 'Aeon' and 'Aeon Style' stores in Kanto, Hokuriku-Shinetsu, Tokai, Kinki, and Chugoku-Shikoku regions. Online Sales: Aeon Style Online