"Aeon x Kobito Zukan" Anniversary Collaboration Products Released! Items to Commemorate 20th Anniversary Debut

Aeon Retail will sequentially launch 15 types of anniversary collaboration products on July 4 (Sat) at 228 Aeon and Aeon Style stores*1) and Aeon Style Online, in collaboration with the "Kobito Zukan" children's book series, which celebrates its 20th anniversary this year and has sold over 3.2 million copies.

"Kobito Zukan" is a book series by Tatsuya Narita (published by Rokurinsha) that has been loved by a wide range of fans, from children to adults, for its unique worldview and humorous visuals since its release in 2006.

Aeon Retail is holding its first collaboration this year, marking the 20th anniversary of "Kobito Zukan." Using art from the popular "Fancy" series that captures the humorous charm of "Kobito Zukan," the products have been designed for everyday use with cute designs. They are offered as a lineup that will gently accompany you on your outings and travels this summer, adding a touch of discovery and fun to your daily life.

The lineup features keychains that will make your summer outings enjoyable, focusing on "Kakuremomojiri," "Sumomonouchi," and "Little Hanagashira," which were particularly popular in the "1st Kobito Popularity Poll" officially conducted last year as part of the 20th-anniversary project. In addition, a variety of pouches are available, including carabiner pouches, flat L-shaped zipper pouches for neat storage, clear pouches with charms that allow you to see the contents and enjoy decorating them, and warm, fluffy embroidered pouches.

Furthermore, we also offer goods that cater to the growing "decoration demand" in recent years, such as plush keychains and stickers, as well as memo pads and clear files to make work and study more enjoyable.

Aeon will continue to provide excitement through the planning and sale of products that enrich and make customers' daily lives more enjoyable.

[Product Lineup]

Mascot Keychains (3 types) <Kakuremomojiri / Hotokeakabane / Little Hanagashira>

Each ¥398 (¥437.80 incl. tax*2)

<Kakuremomojiri> Approx. H96 x W89 x D50mm

<Hotokeakabane> Approx. H130 x W75 x D38mm

<Little Hanagashira> Approx. H85 x W65 x D40mm

Mascot keychains of popular Kobito from "Kobito Zukan": "Kakuremomojiri," "Hotokeakabane," and "Little Hanagashira."

Mini Pouch with Carabiner

¥298 (¥327.80 incl. tax*2)

Approx. H99 x W149mm

A cute mini pouch where you can enjoy Kobito with different patterns on the front and back.

L-shaped Zipper Flat Pouch

¥298 (¥327.80 incl. tax*2)

Approx. H148 x W216mm

A colorful flat pouch with a design featuring various Kobito gathered together.

Clear Pouch with Charm

¥298 (¥327.80 incl. tax*2)

Approx. H95 x W100 x D18mm

A mini pouch designed with "Kakuremomojiri" and "Sumomonouchi," made of clear material so you can see inside, with a carabiner and charm. Convenient for storing lipstick, earphones, etc.

Rubber Clip 2P

¥398 (¥437.80 incl. tax*2)

Approx. H54 x W53mm

Cute clips in 2 types: "Kakuremomojiri" and "Sumomonouchi." Adorable clips to use for organizing memos, sealing snacks, or anywhere you want to see them.

Shaker Keychain

¥298 (¥327.80 incl. tax*2)

Approx. H62 x W60 x D6mm

A fun keychain with "Shinmo" from "Kakurekedama" shaking inside.

Wobble Keychain

¥298 (¥327.80 incl. tax*2)

Approx. H58 x W57 x D2.4mm

A keychain with "Kakuremomojiri" wobbling. A cute design with other Kobito lined up around it.

Die-cut Memo Pad

¥298 (¥327.80 incl. tax*2)

Approx. H88 x W92mm

A die-cut memo pad filled with unique Kobito.

Epoxy Seal

¥298 (¥327.80 incl. tax*2)

Approx. H198 x W98mm

Iridescent, sparkling hologram stickers.

Clear File with Index

¥298 (¥327.80 incl. tax*2)

Approx. H312mm x W226mm

A clear file featuring various Kobito. The design is cute with Kobito peeking out from the index.

Sagara Embroidery Pouch (3 types) <Kakuremomojiri / Little Hanagashira / Sumomonouchi>

Each ¥498 (¥547.80 incl. tax*2)

Approx. H142 x W143mm

Pouches with cute "Kakuremomojiri," "Little Hanagashira," and "Sumomonouchi" embroidery, featuring fluffy Sagara embroidery.

[Sales Overview]

Release Date: Sequentially from July 4, 2026 (Sat)

Stores: Stationery corners in the lifestyle goods sections of 228 Aeon and Aeon Style stores in Kanto, Hokuriku-Koshinetsu, Tokai, Kinki, and Chugoku-Shikoku regions*1)

WEB Sales: Aeon Style Online

https://aeonretail.com/Form/Product/ProductList.aspx?gspscol=400088&psc=5&utm_source=prtime&utm_medium=release&utm_campaign=h_item_202607_2

Number of Items: 11 types, 15 items

*1: Some stores may not carry all items.

*2: When purchased individually, the tax-included price is rounded down to the nearest yen.

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