July 4th is "Fashion Mending Day" - Campaign Held at Magic Machine and Riat!, Additional Content Released on 40th Anniversary Website

Reform Studio Co., Ltd. (Head Office: Chiba City, Chiba Prefecture, President and CEO: Teppei Hosoya), an Aeon Group company operating 669 stores nationwide (as of the end of February 2026) including "Magic Machine" for clothing and bag mending, and "Riat!" for shoe and bag repair, will distribute "Super Happy! Summer Coupons" at eligible stores nationwide starting July 1, 2026, in commemoration of July 4th "Fashion Mending Day" (certified by the Japan Anniversary Association) and August 9th "Bag Day".

Limited to 200,000 coupons nationwide! "Super Happy! Summer Coupons" to be presented at Magic Machine, Riat!, and other eligible stores.

Our company celebrated its 40th anniversary in 2026. We have helped many customers mend their cherished clothing, shoes, and bags, enabling them to be used for a long time. This year, our 40th anniversary, we will continue to deliver the "spirit of cherishing things" to more customers and expand the circle of sustainable fashion.

July 4th is "Fashion Mending Day"

July 4th is "Fashion Mending Day."

This anniversary was certified by the Japan Anniversary Association at our company's request, with the intention of conveying to everyone the "spirit of cherishing things" by using clothing, shoes, and bags for a long time, based on the wordplay of "O=0, NA=7, O=0, SHI=4" (Japanese for "mending").

In recent years, the fashion industry has been identified as one of the industries with a significant environmental impact, and reducing clothing waste and transitioning to a circular economy are important issues.

Mending and continuing to use clothes, shoes, and bags with memories and affection is a sustainable choice that can be easily started in our daily lives. Through "Fashion Mending Day," we aim to make mending and repair more accessible and pass on the "spirit of cherishing things" to the future.

Limited to 200,000 coupons nationwide! "Super Happy! Summer Coupons" to be presented

In commemoration of "Fashion Mending Day" on July 4th and "Bag Day" on August 9th, we will distribute paper coupons called "Super Happy! Summer Coupons" at Magic Machine, Riat!, and other eligible stores nationwide, which can be used on your next visit.

The total number of coupons distributed is limited to 200,000: 125,000 for Magic Machine and 75,000 for Riat!, Mr. Craftman, and Eco Craft.

This coupon offers a 10% discount on eligible services from the in-store estimate price. It is a three-part coupon that can be used up to a maximum of three times during the period and can be cut out and shared with family and friends.

Furthermore, coupons can be used at stores other than where they were received, across different brands.

For example, coupons received at Magic Machine can be used at our sister brands, shoe and bag repair specialty stores "Riat!," "Mr. Craftman," and "Eco Craft."

Similarly, coupons received at Riat! can be used at our sister brand, clothing mending specialty store "Magic Machine."

We encourage you to take advantage of this great opportunity for clothing mending and bag/shoe maintenance.

"Super Happy! Summer Coupon" Details

Coupon Distribution and Usage Period

July 1, 2026 (Wed) - August 31, 2026 (Mon)

*Distribution will end when the planned number of coupons runs out, even within the period.

Number of Coupons Distributed

Magic Machine: Limited to 125,000 nationwide

Riat!, Mr. Craftman, Eco Craft: Limited to 75,000 nationwide

Coupon Contents

10% OFF on eligible services from the in-store estimate price

*Can be used up to a maximum of 3 times during the period.

Eligible Services

Magic Machine:

Clothing mending, bag repair, bag cleaning & care

Riat!, Mr. Craftman, Eco Craft:

Shoe repair, shoe cleaning & care, bag repair, bag cleaning & care

Non-Eligible Services

Magic Machine:

Shoe repair, shoe cleaning & care, custom orders, remakes, darning, leather/fur repair, knit repair, accessories, universal fashion, black dyeing, umbrella repair, acrylic goods production, express service fees

Riat!, Mr. Craftman, Eco Craft:

Clothing mending, resoling, watch battery replacement, shoe care products, seals, iPhone repair, key duplication, umbrella repair, remakes, watch metal band cleaning, dubbing service, express service fees

Image of "Super Happy! Summer Coupon" (Limited to 200,000 nationwide!)

Notes on Use

*Cannot be combined with other discount offers.

*This coupon can be used once per transaction.

*Please hand it to the cashier at the time of payment.

*Magic Machine Hakuyosha Tameike Store, Riat! Haneda Airport Terminal 2 Store, and Riat! Narita Airport Terminal 1 Store are not eligible for coupon distribution or usage.

*Some stores may not be eligible for suitcase repair. Please understand this in advance.

Campaign details page here:

https://reform-s.com/anniversary/40th/news/cp_cho-happysummer/?utm_source=prtimes&utm_medium=referral&utm_campaign=rs_cho-happysummer

40th Anniversary Website Now Open - New Content Added

Reform Studio Co., Ltd. celebrated its 40th anniversary on February 21, 2026.

To commemorate this, we have opened a special 40th-anniversary website.

40th Anniversary Website:

https://reform-s.com/anniversary/40th/?utm_source=prtimes&utm_medium=referral&utm_campaign=rs_40th

We have recently added new content to the anniversary site in conjunction with "Fashion Mending Day" on July 4th.

1. History: Our Company's History

We have compiled the 40-year history of Reform Studio from its establishment in 1986 to the present day.

2. News: Campaigns and Announcements

We will deliver special campaigns related to our 40th anniversary and the latest information.

3. Back Number: Past Projects and Event Reports

We introduce records of our various challenges, such as reports on our exhibition at Expo 2025 Osaka, Kansai, and reports on the "Mending Dream" project, where we help fulfill dreams through mending.

4. Quiz: Mending Quiz

You can learn about "ways to cherish things" and "choices for continued use" in a fun, quiz format.

【Company Profile】

Company Name: Reform Studio Co., Ltd. http://reform-s.com/

Representative: Teppei Hosoya, President and CEO

Head Office Location: Chiba City, Chiba Prefecture, Takasu 3-21-1 (B1F, Aeon Marine Pia Specialty Store)

Established: February 21, 1986

Capital: 160 million yen

Management Philosophy: We aim for a society that cherishes resources and is kind to the environment, promoting a shift from a disposable lifestyle to a circular lifestyle with a "spirit of cherishing things," and our mission is to realize our customers' "wishes" and "needs."

Main Business Activities:

[1] Apparel fashion reform services and related services

(Store Name: Magic Machine) https://www.magicmachine-rs.com/

[2] Shoe repair, bag repair, key duplication, and sales of related items

(Store Names: Riat!, Mr. Craftman, Eco Craft) https://riat-rs.com/

[3] Rental storage space (Store Name: KuraRent)

[4] Coin laundry (Store Name: Hare365) https://reform-s.com/hare365/

Reform Studio's Initiatives: https://reform-s.com/sdgs/mission/

Reform Studio has been engaged in apparel reform (tailoring) and repair since its inception. We assist approximately 2.7 million customers annually in extending the life of their beloved items, with a total volume of 1,200 tons of clothing, shoes, and bags per year. (Calculated by multiplying the average weight per clothing item and per pair of shoes/bag by the annual number of orders received.) Through our various services, we are working to reduce waste.