AEON Pet Co., Ltd. (Headquarters: Ichikawa City, Chiba Prefecture; President & CEO: Ichiro Yonezu, hereinafter referred to as AEON Pet) is launching a specialized pet category line in collaboration with LOWRYS FARM (LORIS FARM), a popular fashion brand operated by ADASTRIA Co., Ltd. (Headquarters: Shibuya Ward, Tokyo; President & CEO: Yoshiaki Kitamura).
The new brand, 'LOWRYS FARM PeT (LORIS FARM PET),' will go on sale starting Friday, September 11, 2026, at PETEMO stores and various official websites.
In recent years, as pets become increasingly integrated into families, more pet owners view their animals as cherished companions and seek to enjoy fashion and lifestyle experiences together with their pets.
By combining AEON Pet's core values of pet health and comfort—'expertise/wellness'—with LOWRYS FARM's strengths in 'design/fashion,' this collaboration aims to deliver a fresh approach to everyday life for pets and their families.
Moving forward, AEON Pet will continue to spread the warmth of pet ownership throughout society, creating new systems and cultures that contribute to solving social issues and enhancing happiness for pets, pet owners, and society as a whole.
Brand Concept
PURE = Clean simplicity without excess
BOLD = Bold, playful exaggeration
Minimalist elegance stripped of unnecessary elements.
Daring creativity expressed without compromise.
Enjoy materials, colors, and shapes honestly,
never settling for mediocrity.
PURE OR BOLD
Choose boldly and cleanly based on your mood each day.
Product Highlights and Features
- Trend-sensitive designs supervised by LOWRYS FARM
Drawing on LOWRYS FARM’s apparel expertise from its women’s, men’s, and kids’ lines, the collection features nine trendy styles incorporating fashionable colors and materials such as floral motifs, peach fleece, and fur.
- Coordination with human fashion and emphasis on comfort
Thoughtful designs that harmonize with owners’ fashion choices while prioritizing dogs’ comfort, adding color to daily life.
- Hybrid distribution across multiple channels
Sold not only at PETEMO physical stores and online shop but also through ADASTRIA’s official web store 'and ST,' leveraging both companies’ retail and online platforms to increase brand awareness and drive mutual customer traffic.
Sales Overview (Website: https://www.aeonpet.com/lp/lowrysfarm_pet.html)
Release Date: Sequentially from Friday, September 11, 2026
Sales Locations: PETEMO stores (some excluded), PETEMO Official Online Store, and ST official web store
Number of Items: 9 items (some listed below)
### [PET] Floral Motif Knit
[Color]
Black, Brown
[Size]
S, M, L, 2L, 3L, DM
[Price (incl. tax)]
¥4,378
### [PET] Peach Fleece T-Shirt
[Color]
Blue × Black, Black × Off
[Size]
S, M, L, 2L, 3L, DM
[Price (incl. tax)]
¥2,728
### [PET] Fleece-Lined Hoodie
[Color]
Stripe, Red
[Size]
S, M, L, 2L, 3L, DM
[Price (incl. tax)]
¥3,058
### [PET] Hooded Padded Vest
[Color]
Black, Sax Blue
[Size]
S, M, L, 2L, 3L, DM
[Price (incl. tax)]
¥4,378
### [PET] Mountain Parka
[Color]
Red, Khaki
[Size]
S, M, L, 2L, 3L, DM
[Price (incl. tax)]
¥3,828
### [PET] Knit Fur T-Shirt
[Color]
Pink, Sax Blue
[Size]
S, M, L, 2L
[Price (incl. tax)]
¥3,828
About LOWRYS FARM
With the concept of 'Be true to yourself,'
LOWRYS FARM supports all adult women with items that capture 'what you want to wear now' in terms of trendiness,
and 'what you’ll always want to wear' as timeless staples.
<Official Web Store and ST> https://www.dot-st.com/lowrysfarm/
<Instagram> https://www.instagram.com/lowrysfarm_official/
<TikTok> https://www.tiktok.com/@lowrysfarm_official
About ADASTRIA Co., Ltd.
ADASTRIA Co., Ltd. operates over 40 brands including 'Global Work,' 'Niko and...,' and 'LOWRYS FARM,' managing approximately 1,500 stores worldwide across multiple brands and categories. Under the group mission 'Play fashion!', the company aims to excite people’s lives through fashion and become a globally influential multi-brand company.
<Address> Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510
<URL> https://www.adastria.co.jp/
About andst-HD Group
The andst-HD Group is a multi-company group comprising 'ADASTRIA Co., Ltd.,' 'Element Rule Co., Ltd.,' 'BUZZWIT Co., Ltd.,' 'ZETTON Co., Ltd.'—which operate apparel, lifestyle goods, and food & beverage brands—and 'andst Co., Ltd.,' which handles mall & media and B2B businesses, 'andst Logistics Co., Ltd.,' responsible for group logistics, and 'WeOur Co., Ltd.,' a certified subsidiary for employment of persons with disabilities.
The group aims to strengthen connections with diverse stakeholders and become a 'Play fashion! platformer' that spreads the excitement of fashion both domestically and internationally.
<Address> Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510
<URL> https://www.andst-hd.co.jp/
<Instagram> https://www.instagram.com/andsthd_official
FACT BOX
- Source: PR TIMES
- Category: Partnership
- Products / services: LOWRYS FARM PeT