<PERSOL TEMPSTAFF> Nurturing Employee 'Curiosity' to Enhance Organizational Strength

Ageha, Inc., a corporate branding support firm, assisted PERSOL TEMPSTAFF in its 'Career Ownership' initiative through copywriting and illustration production. Centered on the slogan 'Turn curiosity into a tree,' they built a worldview where each employee can redefine their career based on their own inner drive. PERSOL TEMPSTAFF faced a gap where employees viewed careers as 'lofty,' but through discussions with Ageha, they redefined it as 'a process of nurturing small interests within oneself.' In the autumn 2025 survey, they achieved 75.5% awareness, and in fiscal 2026, they will promote 'Career Ownership 2.0' to drive behavioral change.