Corporate Brand Value is Determined by 'People': A Strategy to 'Assetize' Employee Engagement

Masaaki Itakura, a branding consultant at Ageha Inc. (Chuo-ku, Tokyo; President: Takehiro Minato; Securities Code: 9330), which provides corporate branding support, will speak at an online seminar (co-hosted by Nihon Keizai Sha, Nikkei Research, and Ageha) titled "Corporate Brand Value is Determined by 'People': A Strategy to 'Assetize' Employee Engagement ~ An Inside-Out Growth Scenario Where Advertising, PR, and Recruitment Converge ~".

For seminar details and registration, click here: https://biz.nks.co.jp/form/20260609?k3ad=agh

The Focus Now Should Be on "Improving Engagement"

Due to the declining working population and the acceleration of human capital management, the engine of corporate growth has completely shifted from "facilities" to "people." Employee engagement is no longer a welfare benefit but a "top-priority management strategy" for recruitment branding, investor relations, and preventing the outflow of intellectual property.

This seminar will unravel why B2B companies should invest in improving engagement now, its inevitability, and the direct route to business value. It will present guidelines for next-generation management decisions to build sustainable competitive advantage.

Recommended for:

・Corporate executives

・Corporate planning, corporate communication, PR/advertising/IR departments

・Human resources, talent development departments, etc.

For seminar details and registration: https://biz.nks.co.jp/form/20260609?k3ad=agh

Seminar Overview

・Distribution date/time: Tuesday, June 9, 2026, from 10:00 AM to Tuesday, June 23, 2026, at 5:00 PM

・Viewing format: Online seminar (on-demand distribution)

・Participation fee: Free

・Co-organizers: Nihon Keizai Sha Co., Ltd., Nikkei Research Inc., Ageha Inc.

・Program

Lecture 1: "Butterfly Model®" Management: Transforming Human Capital into a Brand

Ageha Inc.

Branding Consultant

Masaaki Itakura

Lecture 2: Turning Employee Passion into a Management Compass: A Path to 'Personalization' Guided by Visualizing Internal Brand Strength

Nikkei Research Inc.

Internal Branding Researcher

Honoka Tozawa

Lecture 3: The Shortest Route for Corporate Communication: An Inside-Out Scenario

Nihon Keizai Sha Co., Ltd.

Purpose Branding Strategist

Satoshi Ozawa

・Seminar details/registration URL: https://biz.nks.co.jp/form/20260609?k3ad=agh

[Company Overview]

Company name: Ageha Inc.

Market: Tokyo Stock Exchange Growth Market / Nagoya Stock Exchange Next Market (Securities Code: 9330)

Capital: 284.1 million yen (as of September 30, 2025)

Location: 3F, Hatchobori Tosei Building III, 2-12-7 Hatchobori, Chuo-ku, Tokyo 104-0032

Established: August 2001

Representative: President Takehiro Minato

Mission: To accompany as many companies as possible in their branding efforts and make the Japanese business scene exciting and enjoyable!

Business: Comprehensive branding support

Support areas: Corporate branding / Purpose branding / Internal branding / External branding / Sustainability branding / Recruitment branding / Product, goods, and service branding, etc.

We provide support as a partner capable of seamlessly handling consultation, creative, and solutions in branding.

URL: https://www.ageha.tv/

[Contact Information]

Ageha Inc., Public Relations

TEL: 03-6280-3336 Email: [email protected]