iConnect Publishes Case Study on Marketing Support Utilizing Konica Minolta Japan's ABM

iConnect Inc. (Headquarters: Meguro-ku, Tokyo; Representative Director: Yusuke Hirosawa), a company that provides BtoB marketing support, has released a case study on marketing support utilizing Account-Based Marketing (ABM) by Konica Minolta Japan Co., Ltd.

This case study introduces initiatives in advertising operations incorporating the concept of ABM (Account-Based Marketing) in the BtoB market where target companies are limited, creative production such as LPs and banners, and seminar recruitment measures.

The interview discusses the approach to advertising operations in a market with limited target companies, initiatives utilizing ABM, creative production such as LPs and banners, and points for selecting partners.

Konica Minolta Japan Co., Ltd. Professional Print Business Unit, Product Strategy Management Department, Market Communication Planning Promotion Group, Anna Shirai

Click here for the case study article

iConnect provides BtoB-specialized marketing support, including website improvement, content creation, case study production, white paper production, and advertising operations, targeting BtoB companies. We will continue to actively disseminate knowledge and case studies gained through our work with customers.

[Company Profile] iConnect Inc.

Representative: Yusuke Hirosawa, Representative Director and President

Location: 2-4-3 Gōbokuji, Meguro-ku, Tokyo

Business Activities: BtoB Marketing Support Business

URL: https://www.iconnect-ptr.co.jp/