High-Protein Noodle 'PROTEIN MONSTER' to Appear at 'Tokyo Bodybuilding Championship' on July 19 (Sun)

IK Holdings Co., Ltd. (Headquarters: Nagoya, Aichi Prefecture; President & CEO: Shogo Nagano), a 100% subsidiary of Prime Direct Co., Ltd. (Headquarters: Nagoya, Aichi Prefecture; President & CEO: Hidenori Morishita), has entered as a sponsor in the 'Tokyo Bodybuilding Championship' to be held on Sunday, July 19, 2026, at Tokyo Katsushika Symphony Hills. On the day of the championship, the company will operate a special booth to sell its high-protein noodle 'PROTEIN MONSTER' and present prizes to category winners.

This product was developed in response to growing consumer demand for health-oriented lifestyles and the expanding protein market, while addressing common complaints such as 'disliking the taste' or 'finding shaker preparation inconvenient.' It is a new type of 'staple food replacement' protein supplement. This sponsorship marks the beginning of nationwide distribution efforts targeting fitness centers and related facilities.

Background of Sponsorship and Challenges in Today's Protein Market

In recent years, the protein market has rapidly expanded due to increased interest in health and body shaping. However, many consumers still struggle with protein supplementation due to issues such as 'disliking the thick texture,' 'rising prices of whey protein,' 'unpleasant soy odor in plant-based options,' or 'the hassle of cleaning shakers daily.'

Prime Direct aims to support those who find traditional protein intake difficult by offering a 'no-effort protein habit'—simply replacing regular meals (noodles) with this product for sustainable results.

By sponsoring this prestigious event, where professionals rigorously train and compete, the company seeks to support athletes' physical development from a dietary perspective and raise awareness of 'eating protein' as a new, accessible option.

Eat, Don’t Drink! 3 Key Features of 'PROTEIN MONSTER'

'PROTEIN MONSTER' uses yellow pea protein, a trending superfood, as its main ingredient. It is a plant-based noodle ideal for those concerned about allergens or fat content.

① More Protein Than Chicken Salad! Exceptionally High Protein (31.7g)

Each serving contains 31.7g of protein—significantly exceeding typical drinkable protein (20–25g) and chicken salad (15–24g)—making it highly efficient for daily intake.

② Less Than Half the Carbs of Regular Pasta! Low-Carb & Low-Calorie

At 201.3 kcal per serving—less than a bowl of rice—and with only 11.9g of carbohydrates (less than half of regular pasta), it delivers satisfying fullness while maintaining a low-carb, low-calorie profile.

③ Ready in 3–5 Minutes, Endless Variations. No Shaker Needed

Simply boil in water. Enjoy with soy sauce, pasta sauce, or as stir-fried noodles. This easy preparation transforms post-workout or busy morning protein intake into a convenient and enjoyable experience.

Stir-fry style, ramen style, mixed noodle, salad pasta

Dual Endorsements from Experts (Personal Trainer & Registered Dietitian)

Shinpei Kobayashi, Personal Trainer

'Just like training, consistency is key with supplements. For those who dislike the hassle of shakers, a quick-cook, staple-replacement noodle is an excellent, sustainable alternative.'

Rie Yamamoto, Registered Dietitian

'Japanese diets tend to be carb-heavy, often lacking protein-rich side dishes. Replacing part of your staple food with this noodle naturally helps balance your diet by reducing carbs while boosting protein.'

For Industry Partners: Future Outlook and Opportunities for Distribution & Sponsorship

Over the next year, the company aims to introduce its product to 100 personal gyms and fitness clubs nationwide. Through this sponsorship, it seeks partners to grow the fitness industry together.

Event organizers currently seeking sponsors are also welcome to contact us via the forms below.

● For Gym Owners with Clients Who Dislike Protein:

Highly praised as part of dietary guidance or as a new retail item. Switching from 'drinking' to 'eating' protein can significantly improve client retention.

▼ For inquiries about distribution or sample requests:

https://forms.gle/DZS6RgGCJLyDWCas8

● For Event Organizers:

We actively offer sponsorship and sample products for participant gifts or awards at various competitions.

▼ For sponsorship or sample inquiries:

https://forms.gle/o56gYwgdJwhbvLG78

※Feel free to contact us. A representative will respond promptly.

PROTEIN MONSTER Product Specifications

Product Name: PROTEIN MONSTER

Ingredients: Pea protein powder, plant protein (wheat protein), wheat flour, salt

Net Weight: 55g (cooked weight approx. 90g)

Nutritional Information (per 55g serving): Energy 201.3 kcal / Protein 31.7g / Fat 2.8g / Carbohydrates 12.8g (Sugars 11.9g, Dietary Fiber 0.9g) / Sodium Equivalent 1.6g

Country of Origin: China

Safety: Manufactured in facilities certified under international standards including FSSC22000, BRC, and FDA, under Japanese management to ensure quality and safety.

[Official Website] https://monster-deri.com/

[Instagram] https://www.instagram.com/protein.monster_official/

[X] https://x.com/prime_direct

[LINE] https://lin.ee/7V05ruf

[Company Overview]

Prime Direct Co., Ltd. is a marketing manufacturer that develops and sells its own products to support customers in living 'happily and healthily.' By continuously asking, 'What concerns do people have?' 'When do they feel inconvenience?' and 'How can existing products be improved?' the company strives to deliver 'one step beyond what you desire.'

Company Name: Prime Direct Co., Ltd.

Headquarters: 4-20 Kamiyono-cho, Nakamura-ku, Nagoya-shi, Aichi 453-0809, Japan

Representative Director: Hidenori Morishita

Established: December 2025

Capital: 10 million yen

Website: https://primedirect.info/