Airbnb Reveals Summer 2026 Travel Trends: Domestic Bookings by Japanese Travelers Rise by 47% as Regional Destinations Gain Popularity

The US travel trend is being driven by 'playcations'—trips to easily accessible, nearby locations—where adults are seeking unexpected travel destinations centered on active, experiential hobbies.

One-third of summer travelers are choosing local stays, finding that regional destinations offer more affordable, memorable moments. Travel destinations that defined millennials' travel in 2016 are regaining popularity among Gen Z travelers in 2026.

Domestic bookings by Japanese travelers have increased by 47% this summer, marking a trend of leaving crowded cities for hidden regional destinations.

Travel this summer is defined by three elements: 'playcation,' 'nostalgia,' and the 'appeal of local travel.' Domestic travel in the US is surging, as travelers explore nearby spots for their favorite active hobbies, while hidden gems offer affordable experiences for budget-conscious travelers. Globally, Gen Z is reinterpreting 2016 travel hotspots through a new lens while preparing to experience the excitement of the FIFA World Cup 2026.

<Playful Travel is Trending> Adult-oriented 'playcations' that involve physical activities are driving US travel this summer, as travelers seek nearby destinations to easily enjoy their favorite hobbies. Accommodations near golf courses, lakeside, and surf spots show the highest growth in bookings, reflecting the rising demand for activity-focused travel. This summer, surfers, golfers, and boating enthusiasts are focusing on adventure spots such as:

- For surfers: Holden Beach (NC), Nags Head (NC), and Kill Devil Hills (NC). - For golfers: Ann Arbor (MI), Cheyenne (WY), and Victor (ID). - For boaters: Saugatuck (MI), Osage Beach (MO), and Chelan (WA).

<Regional Vacations through Localized Travel> Many travelers are seeking vacations closer to home, with one-third selecting accommodations that can be reached in a short time. Airbnb provides access to reasonable retreats across the US—hidden gems that offer character, natural beauty, and experiences comparable to popular summer resorts.