"Shinapushu" Collaboration Diapers "Sukusuku Veil" Infomercial Broadcast Begins

ETPI Co., Ltd. (Headquarters: Adachi-ku, Tokyo; Representative Director: Rai Koyo) announced that it will begin broadcasting an infomercial for its baby disposable diapers "Sukusuku Veil," a collaboration with the popular infant program "Shinapushu" (broadcast on TV Tokyo affiliates every Monday to Friday at 7:30 AM), starting from April 2nd (Thursday).

This infomercial aims to clearly convey the appeal of "Sukusuku Veil" with the gentle world view of "Shinapushu," based on the concept of "diapers that gently accompany the daily lives of babies and families."

Infomercial Overview https://youtu.be/2HMB1DbmGkk

About "Sukusuku Veil" "Sukusuku Veil" is a baby disposable diaper developed with the aim of gently enveloping a baby's delicate skin.

It adopts a structure that is thin and neat yet highly absorbent. It is designed not to hinder the baby's active movements, and can be used with peace of mind throughout the day and even during sleep. Furthermore, gentle materials are used for the parts that touch the skin, achieving a comfortable feeling of use that gently wraps like a veil.

The design incorporates "Shinapushu" characters and colors, making diaper changing time naturally enjoyable every day. By balancing functionality and design, it delivers "peace of mind" and "excitement" to parenting time.

Development Background In recent years, in parenting...