[New Release] For hair in your 50s, 'water retention' is the key! UMIKARA® Rinse-Free Dense Collagen Shampoo, washed with collagen water, launches in April.

Rinse-Free Dense Collagen Shampoo

Development Background: Addressing hair concerns that increase with age through how you wash

After reaching their 50s, many people face worsening hair concerns such as lack of manageability, frizz, dryness, and a loss of volume, firmness, and shine. Aishitoto Co., Ltd. (Nakagawa City, Fukuoka Prefecture; Representative: Hatsue Iwamoto) focused on the fact that these issues stem from a lack of "water retention" in the hair. Leveraging years of collagen research, we have developed a "serum-grade shampoo" that requires no separate rinse or treatment—everything is completed with this one bottle.

Before use: Frizzy, unmanageable hair

After use: Impressively moisturized and shiny hair

*Results may vary by individual. *Based on internal company comparisons.