[New Release] For hair in your 50s, 'water retention' is the key! 'UMIKARA® Rinse-Free Dense Collagen Shampoo' washed with collagen water launches in April

Rinse-Free Dense Collagen Shampoo

Development Background: Addressing hair concerns that increase with age through how you wash

After reaching their 50s, many people face worsening hair concerns such as "lack of manageability," "frizz and dryness," and "loss of body, bounce, and shine." Aishitoto Co., Ltd. (Nakagawa City, Fukuoka Prefecture; Representative: Hatsue Iwamoto) focused on the fact that these issues stem from a "lack of water retention" in the hair. Leveraging years of collagen research, we have developed a "serum-grade shampoo" that completes your hair care routine in one step, requiring no additional rinse or treatment.

Before: Frizzy, unmanageable hair

After: Impressively moisturized and shiny hair

*Results may vary by individual. *Based on internal company comparisons.