AIVy Launches 'Diagnosis Function' for AI Avatar PITALIy to Recommend Optimal Products and Plans via Conversation

AIVy Inc. (Headquarters: Tokyo, CEO: Takuto Murakami, hereinafter 'AIVy') has announced the launch of a 'diagnosis function' that presents recommended products and options based on user responses. The AI avatar 'PITALIy' sequentially asks about the user's concerns, goals, budget, preferences, usage scenes, and current situation, and based on the answers, presents results, recommended products, services, plans, and the next steps to take.

This function is designed to support users in making convincing choices through conversation in various areas where they often feel 'I don't know which one to choose,' including e-commerce product selection, beauty and health merchandise, beauty clinic menu selection, gift selection, education and career path choices, and SaaS plan comparisons.

The development background lies in the increasing number of choices on e-commerce and service websites. As products and plans increase, it becomes harder for users to choose what suits them, leading to pre-purchase drop-offs and increased inquiries. On the other hand, it is also difficult for companies to grasp users' concerns and consideration conditions in advance. These issues stem from the traditional web design of 'exhaustively listing options.' PITALIy's diagnosis function aims to resolve this state of 'inability to choose' by having the AI avatar organize conditions through conversation and presenting options and actions suited to the user.

With the diagnosis function, it is possible to consistently build everything from question design, diagnosis logic, and result display to product proposals and lead generation paths such as document requests, reservations, and LINE registrations. This saves users the trouble of searching for information themselves, allowing them to naturally reach relevant information through conversation. Companies can connect to the next action (conversion) while understanding customer interests.

Features of this function include, first, 'the AI avatar organizes conditions while conversing,' reducing the burden on the user to mentally assemble conditions. Second, it is possible to 'design diagnosis logic tailored to products, services, and plans,' allowing for branching conditions and result patterns suited to the industry and product. Third is the 'natural connection from diagnosis results to the next action.' Rather than ending with a recommendation, it guides users directly to paths for purchase or reservation, smoothening the connection to conversion.

Anticipated use cases are broad, such as guiding beauty clinic menus based on concerns and budget, narrowing down e-commerce products according to lifestyle, and proposing SaaS plans based on employee size and goals. In the beauty and health sector, it will be designed as informational content, avoiding medical diagnostic expressions.

AIVy has a system in place to consistently support the implementation of the diagnosis function, from clarifying the purpose of the diagnosis to designing questions and logic, building conversation scenarios, setting result screens, pre-testing, and improving based on post-publication logs.