Beyond a Furniture Manufacturer: MASTERWAL Fully Launches Space Production Business

AKASE GROUP Co., Ltd. (Headquarters: Okayama Prefecture, hereinafter "the Company") has newly launched the space production business "MASTERWAL SPACE PRODUCE & DESIGN," based on its long-cultivated commitment to materials, structure, and comfort within its own furniture brand "MASTERWAL."

The aim of this business is not just to propose individual furniture pieces, but to comprehensively handle the design, construction, and maximization of value for entire spaces in hotels, ryokans (Japanese inns), offices, restaurants, and commercial facilities, thereby enhancing the "experiential value" of the spaces themselves.

Background In recent years, accommodation facilities and commercial spaces have seen a shift towards an era where the comprehensive design of experiential value is demanded, transcending mere aesthetics and functionality. This includes factors such as the quality of time spent, the psychological impression imparted by the space, the consistency of the brand's worldview, and the power of dissemination through social media and reviews.

The Company believes that by approaching the entire space from the perspective of a furniture manufacturer, it can provide value different from traditional offerings, leading to the establishment of this new business.

Business Concept Beyond a furniture manufacturer. Designing experiential value for spaces, from a furniture perspective.

MASTERWAL has, until now, provided "value of long-term use" and "beauty that deepens with time" through its solid wood furniture. This business extends that philosophy to the entire space, creating spaces based on the idea that space is not merely "a collection of constituent elements" but a medium for designing experiences.

Business Features ① Space Design based on Furniture Thinking While general space design typically considers "space → furniture" sequentially, this business designs with a reverse approach: "furniture (human touchpoints) → space." By constructing the entire space from elements closest to human experience—such as material texture, sitting comfort, eye-level, and flow design—it realizes more realistic and compelling spaces.

➁ Space Design Maximizing Experiential Value Beyond mere design proposals, it maximizes the "quality of experience" within a space through integrated design of circulation paths, dwelling areas (where to sit, how to spend time), and light, material, and sound environments.

③ Collaborative Model with Design Firms This business actively promotes collaboration with design firms. By integrating space design (architecture/interior), furniture design/production, and implementation/delivery, it enables the realization of spaces where the design intent remains consistent.

Through this business, the Company aims to evolve from a "furniture manufacturer" to a "lifestyle manufacturer" and take on the challenge of providing new value.

About MASTERWAL A furniture brand with its own factory in Satosho-cho, Okayama Prefecture. Its concept is "Towards antique furniture 100 years from now." Primarily uses solid walnut wood, adopting a build-to-order system that encompasses everything from material selection to manufacturing and packaging, all done in-house. Operates directly managed stores in major cities nationwide, including Aoyama and Ginza. Brand site: https://www.masterwal.jp/shop/default.aspx

Overview Facility Name: MASTERWAL SPACE PRODUCE & DESIGN Location: BINO Ginza 2F, 5-8-9 Ginza, Chuo-ku, Tokyo 104-0061 Official Site: https://www.masterwal.jp/support/business/SPD ■ Inquiries