PAUL & JOE BEAUTE: The Arrival of PAUL & JOE's Autumn – Limited-Time Promotion at ISETAN MiRROR

PAUL & JOE BEAUTE, operated by Albion Co., Ltd., is hosting a limited-time promotion at selected ISETAN MiRROR stores (7 locations) until Tuesday, October 6.

It's August, and summer's heat still lingers. Yet, catching a glimpse of autumn hues at store displays might spark the thought: "Maybe it's time to refresh my mood just a little."

What PAUL & JOE cherishes most are these small moments of "excitement" found in everyday life.

Choosing a new lipstick, switching up your daily base makeup, or adding an autumn-inspired colored or designed item to your bag.

Sometimes, just one favorite item can make an ordinary day feel refreshingly new.

We are delighted to present this limited-time promotion at seven ISETAN MiRROR stores—a special time for you to enjoy "changing your mood."

During the event, we will feature a curated selection of products, including PAUL & JOE's signature primers and lip items, new releases from the Autumn Collection launched on August 1, and body care products that add color to your daily self-care routine.

Please stop by when you're nearby.

ISETAN MiRROR Limited-Time Promotion Locations

Lumine Ogikubo Store

2F Lumine Ogikubo, 1-7-1 Kaminogi, Suginami-ku, Tokyo

Sereo Hachioji Store

2F North Building, Sereo Hachioji, 1-1 Asahi-cho, Hachioji-shi, Tokyo

Atre Oimachi Store

1F Atre Oimachi, 1-2-1 Oi 1-chome, Shinagawa-ku, Tokyo

Tokyo Midtown Hibiya Store

1F Tokyo Midtown Hibiya, 1-1-2 Yurakucho, Chiyoda-ku, Tokyo

Shin-Marunouchi Building Store

3F Shin-Marunouchi Building, 1-5-1 Marunouchi, Chiyoda-ku, Tokyo

Kichijoji Parco Store

1F Kichijoji Parco, 1-5-1 Kichijoji Honcho, Musashino-shi, Tokyo

Gran Emio Tokorozawa Store

2F Gran Emio Tokorozawa, 1-14-5 Kusunokidai, Tokorozawa-shi, Saitama

Gel Tint Rouge 10g – 8 shades – ¥3,300 each (tax included)

PAUL & JOE "2026 AUTUMN COLLECTION"

Especially while it's still hot, instead of immediately switching to full "autumn" mode, start by choosing just one favorite item.

Change your color. Change your scent. Change your accessories.

From these small changes, won't you enjoy the mood of the upcoming season?

Discover your own unique "beginning of autumn" with PAUL & JOE.

Learn More

About PAUL & JOE BEAUTE

A cosmetics brand that proposes the lifestyle of Parisian women who fully enjoy life.

Beyond makeup performance, our products are designed to be visually delightful, pleasant to touch, beautiful to display, and a joy to own.

PAUL & JOE BEAUTE aims to share a lifestyle that brings happiness not only to oneself but also to those around us.