Fact-finding Survey on the Added Value of Mobile Communication Services [2026]

The telecom media 'All Connect Magazine' (https://all-connect.co.jp/magazine/), operated by ALL CONNECT Co., Ltd. (President: Kota Iwai, Headquarters: Fukui City, Fukui Prefecture), which handles telecom infrastructure and regional development businesses, conducted a questionnaire survey targeting 500 men and women in their 20s to 60s nationwide to grasp the actual usage of mobile communication services and consumer needs for added value beyond pricing.

As a result of the survey, 56.0% answered that a service where rewards are accumulated through daily smartphone use is 'attractive'. On the other hand, awareness of cross-industry collaboration services is still low, revealing that the sense of trust driven by brand power will be the key to entering the market.

This article focuses primarily on the survey results, and case studies serve only to reinforce the needs and market reception indicated by the survey. The complete report, including an interview with Japan Airlines Co., Ltd., which launched the MVNO service 'JAL Mobile' in April 2025 as a specific example of cross-industry entry, is published in the survey article (https://all-connect.co.jp/magazine/mobile-value-survey-2026/).

Furthermore, the case study of Japan Airlines Co., Ltd. (https://all-connect.co.jp/magazine/jalmobile-interview/)...