What is the main purpose of renting a pocket WiFi for a short term in Japan?

According to the survey, the top use is for 'domestic travel and returning home' at 34.2%, followed by 'business trips' at 20.6%. Combined, travel and business trips account for 54.8% of all uses.

What is the most common rental period for a pocket WiFi?

The most common rental period is '4 to 7 days' at 44.4%, indicating that short-term use is predominant.

How much do users consider a reasonable daily rental fee?

35.6% of users consider '300 to 499 yen per day' and 30.8% consider '500 to 699 yen per day' to be reasonable, totaling 66.4% who find '300 to 699 yen per day' to be a fair price.

Are there any challenges in selecting a rental WiFi?

67.2% of users do not conduct thorough comparisons, with 38.6% not comparing and 28.6% unsure, indicating a significant challenge in the selection process.

What are the main concerns when using a rental WiFi?

The top concern is 'slow internet speed' at 21.2%, followed by 'complicated pickup and return process' at 15.6%.

[Survey of 500 Rental Pocket Wi-Fi Users] Travel/Homecoming accounts for 34.2%, 4-7 day usage at 44.4%. 66.4% desire daily rate of 699 yen or less, while 67.2% lack sufficient comparative research

Published May 26, 2026 8:00 PM ・ Updated Jun 14, 2026 4:44 PM ・ 4 min read ・ Source: PR TIMES

A survey of 500 rental pocket Wi-Fi users by All Connect reveals that travel and homecoming (34.2%) are the primary purposes. Short-term rentals of 4-7 days are the mainstream (44.4%). While 66.4% of users want a daily rate of 300-699 yen, 67.2% have not sufficiently compared costs with monthly plans.

All Connect (Representative Director: Kota Iwai, Headquartered in Fukui City), a provider of telecommunications infrastructure and regional revitalization services, conducted a survey through its media outlet 'All-Connect Magazine' targeting 500 users and prospective users of short-term rental pocket Wi-Fi in Japan.

According to the survey, 34.2% of users cite 'domestic travel and homecoming' as their primary purpose, and when combined with 'domestic business trips' (20.6%), travel and business purposes account for 54.8% of the total. Usage duration of '4-7 days' was the most common (44.4%), confirming that short-term spot usage is the norm.

Regarding appropriate daily rates, 35.6% preferred '300-499 yen' and 30.8% preferred '500-699 yen', with 66.4% in total desiring a rate of '300-699 yen per day.' On the other hand, 67.2% of respondents indicated they 'did not compare' or 'do not know' how rental compares to monthly pocket Wi-Fi plans, highlighting that many users make their choices without adequate comparative analysis.

[Summary of the Survey on Rental Wi-Fi Usage and Needs]

- Usage Status and Purpose ◦ 68.8% have prior experience (37.0% more than a year ago + 31.8% within the past year), 31.2% are considering usage. ◦ Top purpose: 'Domestic travel/homecoming' 34.2%, travel/business total 54.8%. - Key Factors and Pricing ◦ Top priority: 'Low daily rental rate' 27.4%, 2nd: 'Ease of pickup/return' 18.8%. ◦ Daily rate: 66.4% want '300-699 yen' total. - Concerns and Duration ◦ Top concern: 'Slow communication speed' 21.2%, 2nd: 'Trouble with pickup/return' 15.6%. ◦ Usage period: '4-7 days' 44.4% (max), total 76.8% under 7 days. - Comparison with Monthly Plans and Future Intent ◦ 67.2% compared insufficiently (38.6% not at all + 28.6% unclear). ◦ Preferred contract form: 41.4% want to 'use both separately', 32.0% prefer short-term rental.

FACT BOX

Source: PR TIMES
Category: Survey

[Survey of 500 Rental Pocket Wi-Fi Users] Travel/Homecoming accounts for 34.2%, 4-7 day usage at 44.4%. 66.4% desire daily rate of 699 yen or less, while 67.2% lack sufficient comparative research

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