Survey on the Importance of Proprietary Apps and Operational Support Needs for Restaurant Marketing

AllToday (Headquartered in Saitama City, Saitama Prefecture) conducted a survey on "operational barriers to restaurant app adoption" targeting managers and operators of repeat-customer restaurants.

According to the survey, when asked which is more important for 2026 and beyond—external media like portal sites or proprietary apps—43.4% chose proprietary apps, surpassing the 35.5% who chose external media. This trend reflects the needs of restaurants looking to reduce customer acquisition costs and foster repeat business.

However, many restaurants are concerned about the continuity of app operation. When asked if their interest in adopting an app would increase if expert staff provided one-on-one support for planning, implementation, and operation, about 90% responded positively (29.9% "significantly increases," 55.4% "somewhat increases"). This suggests that the barrier to adoption is not the necessity of the system itself, but rather anxiety over operation and a lack of human resources.

AllToday provides comprehensive promotional solutions using mobile devices, supporting restaurants in promoting repeat visits through member registration, reservation acceptance, and message delivery.