For Those Struggling with Wavy, Frizzy, or Damaged Hair: Upgraded Formulas Focused on Scalp Flora Balance

Almado Co., Ltd. (headquartered in Nihonbashi, Chuo-ku, Tokyo; President & CEO: Hiromasa Warabi) will relaunch the 'Ode Amino Repair Shampoo Beauty+' and 'Ode Amino Repair Treatment Beauty+' on Thursday, July 16, 2026, and the 'Ode Hair Serum Beauty+' on Friday, August 14, 2026.

Since its founding, the company has championed the concept of 'Eggshell Membrane※1 × Science,' dedicating over 25 years to researching the beauty ingredient 'Eggshell Membrane※1,' which holds untapped potential. The brand 'Ode' offers skincare, haircare, and supplements infused with eggshell membrane, earning high popularity for its premium product lineup that delivers the benefits of eggshell membrane to skin, hair, and the body.

The 'Ode Amino Repair Shampoo,' 'Ode Amino Repair Treatment,' and 'Ode Hair Serum' have undergone multiple upgrades since their initial launch, continuously improving formulations to meet evolving consumer needs and deliver higher satisfaction.

This latest relaunch features upgraded formulas across all three products, focusing on the balance of 'scalp flora'—a key factor in scalp health. Inspired by facial skincare, the brand introduces a new three-step routine: cleanse, protect, and nourish—inviting users to experience beautiful, uplifting hair.

● Development Background

Diverse bacteria and fungi inhabit our scalps, forming a microbial community known as 'scalp flora' (or scalp microbiome). These microorganisms interact in a balanced ecosystem that supports scalp health, but their composition can shift due to climate, humidity, lifestyle, and stress. Recent studies suggest that imbalances in this microbial community may be linked to scalp issues such as dandruff and itching.

Drawing on decades of research into eggshell membrane and its skincare applications, Almado has extended its expertise to haircare. Since the scalp is continuous with facial skin, the functional benefits of eggshell membrane in supporting skin physiology apply equally to scalp health. To further enhance scalp care, the company has now focused on 'scalp flora'—an emerging area of interest. After extensive development, the new product trio was created: a shampoo that removes daily impurities and excess sebum while maintaining moisture; a treatment that protects scalp flora and prepares an optimal environment for hair growth; and a serum that delivers essential nutrients to support healthy hair development.

● Product Features: Ode Amino Repair Shampoo Beauty+ / Treatment Beauty+

Relaunch Highlights

1: Newly formulated with 'Tostea®※2,' a targeted ingredient for wavy, frizzy, and damaged hair

<Introducing a novel ingredient that repairs hair from within>

2: Dual-action design targeting resident microbiome balance to improve scalp condition and moisture

A dual-formula design focused on 'scalp flora,' incorporating prebiotics and postbiotics to deliver moisture and maintain a healthy scalp environment.

3: A refreshing citrus-herbal fragrance designed for a pleasant self-care experience

Unchanged Formulations

4: Infused with beauty serum ingredients for scalp and hair

5: Additive-free formula with carefully selected cleansing agents

● Product Features: Ode Hair Serum Beauty+

Relaunch Highlights

1: Upgraded to a three-pillar hair growth formula—'protect,' 'nourish,' and 'strengthen'—with carefully selected active ingredients

2: Specialized formulation and technology for scalp care

<Introducing the 'Nano Vitamin Capsule' formulation>

Advanced microparticle technology reduces ingredients to nano size. This enables rapid penetration※7 into the scalp, with capsules gradually releasing beauty serum ingredients for sustained delivery.

<Enhanced penetration※7 technology>

Micronization improves the permeability of encapsulated ingredients, ensuring effective delivery to targeted areas.

3: Protects scalp flora and creates an environment conducive to healthy hair growth

<Optimizing scalp conditions to promote beautiful hair>

Unchanged Formulations

4: Infused with beauty serum ingredients for hair and scalp

5: Dual Ceracute® technology delivers volume by targeting both scalp and hair

6: Additive-free formula designed for gentle care

● Product Overview

Product Name: Ode Amino Repair Shampoo Beauty+

Category/Classification: Shampoo / Cosmetic

Volume: 400mL

Price: ¥4,400 (tax included)

Release Date: Thursday, July 16, 2026

Official EC Site: https://www.almado.jp/ode/item/001595/

<Usage Instructions>

Rinse hair and scalp thoroughly. Take an appropriate amount, lather lightly, and apply evenly. Gently massage the scalp while lathering, then rinse thoroughly with lukewarm water.

※When using for the first time, press the pump several times to prime.

[Full Ingredients] Water, Cocamidopropyl Betaine, Sodium Lauroyl Methyl Alaninate, Cocamide MEA, Lauramidopropyl Amine Oxide, Hydrolyzed Eggshell Membrane, Isostearyl Hydrolyzed Keratin (Wool), Silk, Argania Spinosa Kernel Oil, Camellia Seed Oil, Apricot Kernel Oil, Sunflower Seed Oil, Bergamot Fruit Oil, Lemongrass Oil, Lime Oil, Lavender Oil, Orange Peel Oil, Mandarin Orange Peel Oil, Bitter Orange Leaf/Branch Oil, Coriander Fruit Oil, Amyris Balsamifera Bark Oil, Moxa Oil, Yuzu Fruit Extract, Pea Sprout Extract, Isomalt, Serine, Alanine, Aspartic Acid, Arginine, Isoleucine, Glycine, Threonine, Valine, Histidine, Phenylalanine, Proline, Leucine, Lysine, Tyrosine, Acetyl Tyrosine, Glutamic Acid, Diammonium Aminoethyl Thiosuccinate, Polyquaternium-61, Dilauroyl Glutamic Acid Lysine Na, Alpha-Glucan Oligosaccharide, Enterococcus Faecalis, Polyquaternium-10, Polyquaternium-48, Chondrus Crispus Polysaccharide, Gamma-Docosalactone, Larix Europaea Wood Extract, Tea Leaf Extract, Glycyrrhizinic Acid Dipotassium, Phellodendron Bark Extract, Isostearyl Glyceryl, Glycerin, BG, Isononyl Isononanoate, PEG-32, 1,2-Hexanediol, Sodium Laureth-4 Carboxylate, Cocamide DEA, Citric Acid, Sodium Citrate, Sodium Chloride, Pentylene Glycol, Diethyl Sebacate, Phytic Acid, Pentet Sodium, Silver Oxide, PPG-7, Phenoxyethanol

Product Name: Ode Amino Repair Treatment Beauty+

Category/Classification: Treatment / Cosmetic

Volume: 400mL

Price: ¥4,400 (tax included)

Release Date: Thursday, July 16, 2026

Official EC Site: https://www.almado.jp/ode/item/001596/

<Usage Instructions>

After shampooing, gently towel-dry and apply to hair, focusing on the ends. Leave for a few minutes, then rinse thoroughly with lukewarm water.

※When using for the first time, press the pump several times to prime.