[Alpron] 'IZMO Bio+ Energy Drink' Adopting 'Honda DREAMO' Exceeds 1 Million Yen in Makuake Crowdfunding Total Support Amount

To All Members of the Press

March 2026

Alpron Co., Ltd. (Headquarters: Unnan City, Shimane Prefecture, President: Masatoshi Sakamoto, hereinafter referred to as Alpron), a manufacturer and seller of protein and sports nutrition foods, is pleased to announce that the total support amount for the crowdfunding project on "Makuake" for its new product, 'IZMO Bio+ Energy Drink,' which adopts 'Honda DREAMO' developed by Honda Motor Co., Ltd. (hereinafter referred to as Honda), has surpassed 1 million yen.

The project's target amount is 6 million yen, and the implementation period is from March 17, 2026 (Tuesday) 12:00 to April 18, 2026 (Saturday) 22:00.

The achievement of 1 million yen is positioned as an initial milestone, indicating that the proposal, which addresses both a societal issue (protein supply challenge) and a daily life issue (skipping breakfast), has begun to translate into consumer purchasing behavior. Alpron will continue to organize the feedback and voices received during the project period to achieve the target of 6 million yen, and further refine the product's delivery methods (appeals, consumption scenarios, information provision).

Key to Exceeding 1 Million Yen: Proposal Linking Societal Issues to 'A Morning Drink' Directly Leads to Purchases

'IZMO Bio+ Energy Drink' addresses the protein supply challenge (protein crisis)※, which is said to become more severe after 2030, and the pressing daily issue of skipping breakfast, proposing it as a beverage that can be easily incorporated even on busy mornings. We believe that the adoption of 'Honda DREAMO,' a microalgae-derived ingredient developed by Honda, and the connection between interest in "future supply challenges" and the daily routine of "securing morning nutrition" led to the initial crowdfunding support.

※: Based on independent calculations by our company, referencing public information from the United Nations "World Population Prospects" and the Japan Patent Office's public relations magazine. These calculations are estimates based on our company's assumptions and do not guarantee future results.

Specific Actions Towards the 6 Million Yen Goal: Organizing "Points of Support" During the Period to Enhance Proposal Clarity

To achieve the target of 6 million yen, the following will be implemented during the project period:

1. Visualization of Support Points: Organize which value is being chosen (securing morning nutrition / material story / societal issues) based on purchase reasons and feedback.

2. Specificity of Consumption Scenarios: Clearly present easy-to-continue introduction methods (how to incorporate in the morning, timing of consumption).

3. Information Provision to Lower Barriers to Continued Use: Organize inquiries and feedback regarding taste, ease of drinking, and solubility, and sequentially disseminate information to resolve concerns and questions at the time of initial purchase.

4. Acceptance of Consultations from Corporations and Organizations: Accept consultations for adoption in workplace morning routines, employee benefits, etc., and expand use cases.

About 'IZMO Bio+ Energy Drink'

'IZMO Bio+ Energy Drink' is a drink designed to easily supplement nutrition on busy mornings and support daily performance. It aims to solve two challenges: the food problem, which is said to become more severe after 2030, and the modern issue of skipping breakfast.