Alternative Inc.（總公司：北海道札幌市；代表董事：谷藤亮子；以下稱「本公司」）在此宣布，本公司提出的申請已獲一般財團法人札幌產業振興財團（以下稱「財團」）實施的「令和6年度數位創新創出補助金（※1）」（以下稱「本計畫」）選中，作為支援事業，已完成「報紙銷售店用AI聯絡中心 KAMUY」的開發與實證實驗。
藉由此次獲選，本公司於2026年3月12日舉辦的成果發表會上，報告了重新設計報紙銷售店後勤業務的SaaS平台「KAMUY」的事業成果。
透過本計畫，我們將持續推動減輕現場負擔、支援大幅降低成本，並提升區域基礎設施可持續性的相關措施。
背景
報紙產業正面臨發行量與夾報廣告費減少，以及嚴重人手不足的嚴峻挑戰。
特別是報紙銷售店，為了處理清晨的未送達情況及各種諮詢，需要常駐人力，而這項業務負擔已成為壓迫銷售店經營的因素。
本計畫旨在透過利用生成式AI創造數位創新，以應對這些區域產業的課題，進而促進業務效率化及新業務的開展。
獲選事業「KAMUY」介紹
「KAMUY」是重新設計報紙銷售店及報紙公司後勤業務的產業專用SaaS（垂直SaaS）平台。透過AI提供24小時全年無休的電話應對及諮詢管理支援，旨在實現銷售店的無人化營運並解決人手不足的問題。
透過本計畫在全國7家店鋪實施的實證實驗中，確認了以下成果：
・大幅降低成本：透過清晨及假日的無人化營運，試算每家店鋪每年可節省約104萬日圓的成本。
・AI的高度電話應對能力：AI能總結通話內容，並分析顧客情緒（負面、正面等）即時通知，降低漏接等風險。
・可擴展的導入基礎：開發了能透過AI自動對應全國不同銷售店系統的客戶資料功能，實現快速導入。
・「KAMUY」官方網站：https://kamuy.works
今後的措施
今後，本公司將以2026年5月開始導入北海道新聞直營銷售店為首，逐步推展至全國報紙銷售店，並進一步擴展至送餐、牛乳宅配等其他行業，為建構區域數位轉型（DX）基礎設施做出貢獻。
本計畫概要
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常見問題
What is "KAMUY"?
"KAMUY" is an industry-specific SaaS (Vertical SaaS) platform developed by Alternative Inc. to redesign the back-office operations of newspaper retailers and newspaper companies. It utilizes AI to provide 24/7 support for phone reception and inquiry management, aiming to achieve unmanned operations and resolve labor shortages.
What challenges does the newspaper industry face that led to the development of KAMUY?
The newspaper industry is facing declining circulation and advertising revenue, along with a severe labor shortage. Newspaper retailers, in particular, struggle with the burden of maintaining staff for early morning tasks like handling missed deliveries and responding to inquiries, which impacts their management.
What were the key results from the demonstration experiments of KAMUY?
The demonstration experiments conducted at seven stores nationwide showed significant cost reductions (estimated at approximately 1.04 million yen per store annually due to unmanned operations during off-peak hours), advanced AI call handling with summarization and sentiment analysis, and a scalable deployment foundation that allows for rapid implementation across different retail systems.
What are the future plans for KAMUY?
Alternative Inc. plans to introduce KAMUY to Hokkaido Shimbun's directly managed retail stores starting in May 2026. The company also aims to expand its services to newspaper retailers nationwide and subsequently to other industries such as meal delivery and milk delivery, contributing to the development of regional digital transformation (DX) infrastructure.
What is the "FY2024 Digital Innovation Creation Subsidy"?
It is a subsidy program conducted by the Sapporo Industrial Promotion Foundation aimed at fostering digital innovation within regional industries. KAMUY was selected as a supported project under this initiative.
