Amana Inc., a company dedicated to communication transformation through creative efforts, announced it will host a seminar titled 'Redefining Marketing and Branding: The Nature of the Divide and Creative Harmony' on Tuesday, June 16, 2026.

*This is an in-person event held at Incubation CANVAS TOKYO. *A workshop and networking session will follow the seminar.

'Marketing' and 'branding,' two wheels that should move toward the same goal, are often operated in conflict within Japanese companies. This disconnection seems to be strengthening as digitalization progresses.

In this session, we invite Yu Miura, who has long led creative initiatives at Shiseido's Art & Creation Headquarters, for a dialogue with Kikiko Kitahara, advisor at GreatRIVER who worked on the rebranding of MAQuillAGE. They will explore the nature of this divide and discuss how creative approaches can contribute to business growth.

[Speakers] Yu Miura (General Manager, Creation Department, Art & Creation Headquarters, Shiseido Co., Ltd.) Kikiko Kitahara (Representative Director and CEO, MICHI Inc.)

[Event Details] Date: Tuesday, June 16, 2026, from 16:00

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Organizations: GreatRIVER
  • Products / services: Reframe Studio