AMBL Fully Refreshes Corporate Website to Drive Japan's "AX" (AI Transformation)

AMBL Inc. (Headquarters: Minato-ku, Tokyo; President: Masahiro Mori; hereinafter "AMBL"), an AX promoter with the vision "Driving Japan's AX from the front lines," is pleased to announce the renewal of its corporate website.

### Background and Purpose of the Renewal Since establishing its business in 2019, when AI was still an unknown potential, AMBL has consistently promoted customer DX. Throughout this journey, we have heard the harsh reality from many customers: "Even if we have a vision, it doesn't reach the front lines."

Furthermore, the market now faces an urgent need to transition to "AX (AI Transformation)"—business transformation preconditioned on AI utilization—as the next step in DX.

In response to these challenges, AMBL has differentiated itself from conventional DX, which merely adds AI to existing tasks. Instead, by providing end-to-end support across five business domains—IT Consulting, UX Design, AI & Data Science, Cloud Native Engineering, and Sales Promotion—with AI at the core, AMBL has evolved into a "Value Co-creation AX Partner" capable of handling everything from vision to value creation.

"By freely combining five specialized areas, we connect visions to results through an end-to-end support system, leading business toward transformation."

This is the essence of the AX provided by AMBL. We reached this site renewal to widely demonstrate this new determination and structure.

### Concept of the New Site The new corporate website visually expresses AMBL's "technical strength" and the "driving force that moves the front lines."

1. Formulation of a New Vision and Design Refresh The design has been overhauled to be dynamic and advanced, centered on the message "Driving Japan's AX from the front lines." It depicts how the five business areas organicallly connect through the keyword AX to produce practical results.

2. "Five Characters" Embodying AMBL's Values We have defined five characters representing diverse professional personas, embodying our value of "Praise and Recognition." This symbolizes our mission to "create a society where those who take on challenges are rewarded" and serves as a growth guideline for current members and potential recruits.

### Future Content Releases The renewed site plans to sequentially release content that conveys the "reality" of transformation brought about by AX: - Concept Movie: Visualizing the world of the "Value Co-creation AX Partner." - Client Interviews: Posting the "trajectory of co-creation" with partner companies challenging transformation.

AMBL will continue to actively disseminate information to help stakeholders gain a deeper understanding of its initiatives.

### About AMBL AMBL is a "Value Co-creation AX Partner" that handles everything from vision to value creation by providing end-to-end support in five business areas: IT Consulting, UX Design, AI & Data Science, Cloud Native Engineering, and Sales Promotion, centered on AI. Differentiating itself from DX that merely adds AI to existing tasks, AMBL completes the process from strategy to implementation by freely combining five specialized areas, ensuring that visions lead to results. This "front-line support" is the core of the AX provided by AMBL.