Ami Paris Announces New Chapter for Evolving Omotesando Pop-up Store

As the second chapter of its evolving concept, Ami Paris is transforming its pop-up store in Omotesando into a poetic gathering space where soft light and emotions intersect.

'A F.AMI.LY MOMENT' depicts human connections through 'light,' inviting visitors into a warm, shared experience inspired by the atmosphere of a summer night in Japan.

As the first chapter quietly closes, the story shifts to a new emotional landscape. The innocent playfulness of childhood transforms into a greater 'resonance,' and memories evolve from individual experiences into ones shared with others.

At the center of the facade, the little boy appears once again, holding an Ami de Cœur balloon and a softly glowing lantern. While the balloon symbolizes dreams and childhood memories, the lantern reflects warmth, guidance, and human connection. The two lights quietly tell the story of the transition from a world of individual imagination to an experience shared with others, enveloping the entire space in a gentle sense of unity.

The lantern, inspired by traditional Japanese culture, adds further symbolism to this installation. Its light, linked to memories of summer festivals, transforms the night city into a landscape filled with celebration and harmony. This vision resonates deeply with the spirit of 'STAR ISLAND,' a partner of Ami Paris this year, where 'light' connects people's emotions and transforms the city itself into an immersive shared experience.

Le Café Ami also evolves with this new chapter. Seasonal drinks, pastries, and desserts have been reinterpreted through the themes of 'light' and 'sharing,' drawing inspiration from lantern motifs, the faint glow of summer nights, and the dual symbolism of the balloon and lantern. The new menu, which captures emotions, colors, and warmth in delicate flavors, is scheduled to launch on May 23, 2026.

AMI PARIS POP-UP STORE AND LE CAFÉ AMI 4-26-18 Jingumae, Shibuya-ku, Tokyo Hours: 11:00 AM - 8:00 PM